Following these six crucial tips will help you increase the conversions of your pop-up forms. By using practical tactics to deliver results, you take the risk out of growing your subscriber base. You’re most likely employing one or more of these strategies, but mastering all six is the most effective strategy to increase popup conversions.
1. Concentrate on the end product.
Begin by thinking about the outcomes you wish to achieve. What do you hope to achieve with your pop-ups in the end? Do you want to expand your subscriber list? Are you launching a new product for your current clients? Are you establishing your brand or presenting your organization as an industry leader?
Knowing what you want to achieve makes it easier for everyone to stay on the same page. The only way to achieve your objectives is to define measurable outcomes. Once you’ve decided what results you want, you’ll need to figure out how to measure them. Will you keep track of your sales growth? Maybe you want to know how many people have downloaded an eBook. You may also keep track of the number of people who have signed up for your email list.
Focusing on the objectives you want to achieve and establishing how you’ll measure those results is the first step to increasing popup conversions.
2. Keep it brief and sweet—there should only be one value proposition.
Keep things basic and results-oriented. You only have a few seconds to persuade your visitors to join your mailing list or complete their transactions. The most effective popups are direct and to the point. Make a direct offer without being aggressive. People appreciate a straightforward and honest offer.
Consider the following scenario:
This offer is straightforward. We just have one thing to give. There are certain limitations to the service, but they are provided in a direct and understandable manner. In an instant, a visitor will assess whether or not this offer is worth it.
3. Request fewer details.
Keeping your forms basic can help your popups convert better. Your visitors will spend less time signing up if you use fewer fields. Furthermore, some individuals are concerned about their privacy and disclosing excessive information on the website.
Simply asking for the first name resulted in a 67 percent increase in conversions in one popup conversion experiment. Asking for merely an email address could increase conversions even further.
When creating your forms, consider the following two questions:
What information do I truly need?
Would I spend the time completing this form? You’ll get more conversions if you ask for less information.
4. It’s All About Timing.
In both life and popups, timing is crucial. Getting your popups to appear at the correct time might mean the difference between missing out on a great opportunity and creating a memorable moment. Exit-intent popups, like those from Social Proofy, are meant to appear just as a visitor is about to depart your site.
A simple, enticing offer delivered at the proper time will keep visitors on your site longer and enhance conversions. Our clients have told us how crucial popup timing is for conversions. When the same banner ad appeared in a popup when a visitor attempted to leave the site, conversions increased by more than 200 percent. The numbers speak for themselves: capturing your visitors’ attention at the proper time boosts conversions.
5. Use your imagination.
Being creative with your popups is one of the more enjoyable ways to enhance conversions. The most effective popups are those that attract the user’s attention. To keep your visitors engaged, grab their attention and then offer them a fantastic deal.
Every sector has its own set of inside jokes and lingo. To connect with your audience, use a hilarious term that only your audience will understand.
Create popups that feel like they belong on your site, but with a twist that sets them apart. You can change your brand’s primary and secondary colors to make your popups really stand out.
Make use of a witty character or image. For example, a monster image and the title “MONSTER SAVINGS” can be used to promote a sale or discount.
Don’t be afraid to speak up. You’d be amazed. Customers enjoy it when a company exhibits its personality. Of course, you don’t want to include anything in your presentation that would offend a member of your audience. When it comes to popup design, though, think outside the lightbox!
6. Always put the content through testing.
When it comes to popup software, it’s critical to select one that allows you to do A/B testing. This brings us back to the most critical guideline for maximizing popup conversions: concentrate on the outcomes.
Testing popup variations with A/B and multivariate testing is a surefire approach to increase conversions. You won’t know what makes your popups function or how to get the outcomes you desire unless you try numerous variations of them.
It’s incredible how little tweaks may have a significant impact on conversions. Changing the color of the popup or the sequence of the material might boost conversions in unexpected ways. Find all of the small details that build up to a significant improvement in performance. This is the most important aspect of popup conversion optimization.
Larger variations can also assist you in determining what is truly driving your site’s performance. Perhaps a discount is more important to your customers than free shipping. Instead of downloading an eBook, they might want to receive a monthly email.
Using widgets like Social Proofy, you can quickly build variants of your popups to evaluate which modifications boost conversions. You’ll be a step ahead of the game when it comes to designing your next campaign once you know what works best for your customers.