First of all, what is this organic CTR? Users who click on a search engine’s result count as organic CTR. You can improve your Google ranking by understanding how the search engine algorithm works.
Call-to-Action (CTA) can be your solution. One of the best ways to collect leads for your online business relies on your landing page.
In short, definition to put it roughly, herd mentality if you will. Jokes aside, social proof is one of the intersections of digital marketing and psychology.
Marketers often use social proof as a persuasion technique to convince customers that the product or service is worth purchasing.