Do you want to improve the conversion rate of your Shopify store?
One of the most crucial aspects of any eCommerce business is conversion rates. After all, how can your store be lucrative if visitors don’t become customers? There isn’t a single growth hack that will raise your Shopify store’s conversion rate in an instant. To begin converting visitors into paying customers, you’ll need a range of strategies and resources in your arsenal.
In today’s article, we’ll show you how to improve the conversion rate of your Shopify store using tips and methods.
Are you ready to begin? Let’s get started with our list.
Increasing the Conversion Rate of Your Shopify Store
Again, there is no one-size-fits-all solution for increasing your conversion rate. You may, however, quickly enhance your store’s conversion rate if you have a few effective tools on your side. What are the tools you’ll need and how will you use them? These 13 pointers will get you on the fast track to conversion.
1. Create popups that are specific to your audience
The majority of individuals understand that you just have a few seconds to make a good first impression. That’s why it’s a good idea to use a helpful popup and a lead magnet to bring your offers to your site’s visitors. You can offer away lead magnets in exchange for a visitor’s email address or phone number. It may be a discount or an educational product that your target market will find useful.
Here are a few examples:
– Ebooks / Infographics
– Shipping is free.
– BOGO offers (buy one, get one free)
– FOMO (fear of missing out) (Fear of Missing Out)
– Popups are one of the most effective ways to develop your email list with a lead magnet.
However, you may have heard that “pop-ups don’t work” or that “user experience (UX) is harmed” by them.
If that’s the case, keep in mind that pop-ups ARE effective. The issue is that far too many people do not correctly target their popups. As a result, they’re left with a generic offer that they display to EVERYONE who visits their website. Customizing your popups is a certain approach to boost conversions on your Shopify store.
2. Use Floating Bars to Announce Offer
Floating bars are the next tool in your armory for increasing the conversion rate of your Shopify store. You can gain maximum visibility with floating bars created in OptinMonster without potentially bothering your clients. Floating bars are a great substitute for pop-ups.
This is due to the fact that they are highly visible and may be attached to the top or bottom of your store. This is the most effective technique to attract visitors’ attention while maintaining a positive user experience (UX).
So, how can you make the most of floating bars?
To create a sense of urgency, one method is to employ countdown timers and seasonal discounts. People respond to marketing strategies that are timely. You’re more likely to convert a visitor if you display them a discount on the things they want (and make it clear that they must act quickly to receive it).
3. Use Automated Triggers to Upsell
Upselling can be a very effective way to boost sales and conversions. However, you must do it correctly. The most important thing to remember about almost any marketing effort, but especially an upsell, is that it must be executed at the appropriate time. For an upsell, page-level targeting is a fantastic tool.
This can be done on the cart page or any other page when a customer decides to buy something.
4. Add Live Sales Notifications
For shops that already get visitors and have more consistent sales but want to take it to the next level, a live sales notification will be a game-changer.
5. Demonstrate the Popularity of Product Pages
You’re aware of your most popular products and categories. But how can you show your customers that?
By displaying actual page views over time, visitor statistics can help you showcase active interest in your Shopify store. You can also display store activity such as purchases, registrations, and signups. If you’re just getting started with Shopify and need to boost your conversion rate quickly, visitor analytics can help.
By integrating Social Proofy into your website, you can show potential and current consumers how many times that specific product page has been visited.
6. Push Notifications Can Help You Promote Offers
Push notifications aren’t a brand-new concept. They’re something we’ve all seen before. Did you realize, however, that they are a common eCommerce marketing strategy?
Why? Because push notifications allow you to communicate directly with your clients, regardless of whether or not they are on your website. Because these users don’t have to supply an email address, you’ll normally experience higher conversion rates with push notifications. They simply have to select Allow to receive notifications directly in their browser.
Push notifications are an amazing method to advertise any Shopify offers you may publish. We know you’re losing consumers because you want to improve your Shopify conversion rate.
What are your options for resolving this?
You must keep track of your consumers’ actions and determine what motivates them. Google Analytics will assist you in gaining important insight into the minds and habits of your clients. You can do this by using Google Analytics to track user flow.
Plus, when you combine it with the data provided by OptinMonster and PushEngage, you have a powerful 1-2-3 punch that will help you boost your conversion rate quickly.
However, for some, just hearing the words “Google Analytics” can be scary. We understand.
Don’t worry, you can use Social Proofy’s real-time analytics to see what’s going on, and it’s a lot easier than that. To boost your conversion rates, keep track of your notification performance and other factors.