When was the last time a popup caught your attention? No, I doubt it.
Popups are so common that we’ve learned to ignore them. Banner Blindness is a true condition. This isn’t to say that popups aren’t useful. To avoid Banner Blindness, make your popups engaging enough that visitors don’t dismiss them totally.
A gamification popup can help you do this.
In marketing, what is gamification?
Gamification Marketing is the process of incorporating game components into your marketing plan, either through the creation of gamified commercials or the gamification of your product itself. Gamified popups, such as lucky wheels, scratch cards, and slot machines, are an example of this.
Here are some other marketing gamification examples:
Site visitors who complete surveys are given points. Including leaderboards in your referral marketing program is a great way to increase engagement. Developing mobile ads that may be played. But why would you want to establish a gamification marketing plan, to begin with?
You’re welcome. Let’s take a look at some of the advantages of a successful popup gamification campaign.
Marketing Advantages of Gamification
The following are some of the advantages of gamified marketing:
Customers are more engaged because they want to know what occurs next when they play your games. For you, this entails acquiring a lead or directing a customer through the sales process.
Increased Sales: Approximately 60% of customers claimed they are more likely to buy from your company after experiencing your gamified material.
With Generation Z, Gamification Works Well: Gamified marketing appeals to the competitive spirit and desire for rewards of the 73 percent of Generation Zs who grew up playing video games.
We’ll look at the advantages of employing gamified information in popups, as well as how you can use this strategy to improve your online store’s conversion rates and sales––all while maintaining a positive user experience.
What is a Wheel Popup, and what is it used for?
Visitors can interact with wheel popups to fill out opt-in forms. All they have to do is fill out the form field, spin the wheel, and they will be entered to win a reward.
For certain visitors, a simple discount coupon in exchange for their contact information does not function. Subscribers rarely utilize the promo code when it works, and you’ll never hear from them again.
This is why gamification should be a part of your digital marketing strategy. The use of game aspects in non-gaming activities is known as gamification.
Traditional popup designs have a conversion rate of 3.5 percent, while wheel popup ads have a consumer engagement rate of 5 to 20%. The secret to wheel popups’ success is that they are both entertaining and engaging for users. As a result, wheel popups are an excellent way to make your popup campaign stand out from the crowd.
What Makes a Wheel Popup Engaging?
Popups that offer discounts are quite effective. If you stick to best practices, they’ll be more compelling. In this article, I’ve outlined four methods for increasing conversion rates.
Exit-Intent Triggering for Display Wheel Popups
Popups, according to a survey of 400 people, are disliked by 82 percent of them since they appear as soon as a website loads.
Exit-intent popups are designed to work in a sensible manner. As a result, your engagement rate will be lower if you try to gather emails from website visitors or sell things to them before they have a chance to learn about your company.
With the concept of gamification, displaying the wheel popup on exit-intent eliminates your visitors’ animosity and converts them.