Most marketers are aware that social media is an important part of a successful inbound marketing plan. With so many social media platforms at our disposal, it’s critical to keep organized and have a strategy for when and what you’ll share.
Let’s take a look at our favorite tools for being organized and on top of things.
Buffer is a social media management platform designed for both solitary bloggers and teams. It contains a publishing tool, a dashboard for engagement, and analytics.
You may post to Instagram, Twitter, Facebook, Pinterest, and LinkedIn using the publishing tool. Buffer is best for Instagram scheduling, but you may compose posts and optimize them for each network. You can even use it to generate a grid-based store view as your bio link and publish Instagram stories with it.
Simple text-based cards are used in the social media calendar. To keep track of your calendar in general, you may switch between weekly and monthly views and filter by profile.
Buffer has a restricted free plan, but you’ll need to upgrade to the premium version to use the calendar view. This costs $6 per month or $60 per year for each social profile (advertised as $5 per month).
The Professional plan costs $49 a month and comes with a 14-day free trial. Hootsuite includes a planning tool to assist you in creating campaigns, identifying publishing gaps, and collaborating with your content development team. Its main strengths are in social publishing, which allows you to pre-release content to your networks, but it also offers a lot of collaboration and post-approval capabilities.
Without signing into your account, you can even curate material from other sources. After you’ve finished creating your content, you may preview it using the Composer tool, which shows it in the format that each social network requires.
Cross-collaboration is important on any marketing team, and Hootsuite makes it even easier. The social publishing platform has an integrated content library that acts as a single source of truth for the entire company.
The Content Calendar and Social Publishing. Individual plans are free, and small teams can use the Pro plan for $79 per month.
Agorapulse, like Hootsuite, provides social publishing tools and a content calendar to help you manage your social media accounts. This includes scheduling (or rescheduling), queueing, and bulk uploading posts, all of which are extremely useful for teams who employ quarterly or monthly content schedules.
Agorapulse’s social inbox is unique in that it allows you to manage all of your interactions from numerous platforms in one spot. After all, creating content isn’t just a one-time task; it’s also about increasing reader awareness and engagement.
Best for social media marketing and content management projects that require monitoring, scheduling, and sharing
Another highly rated social media management app is Coschedule. You can assign multiple writers to different social media posts. The app allows you to assign and read team-related posts. You can set reminders and see how the allocated tasks are progressing.
Coschedule software can help you manage your digital marketing workflow. You can delegate presentations, blogs, posts, and much more to the writers using the app. You may also share read-only calendars with your team so that everyone knows when to post to different social media accounts.
CoSchedule is a fantastic program for scheduling social media postings. It’s more than just a content calendar tool for streamlining your digital marketing campaigns. Individuals, professionals, and small digital marketing organizations would find the software inexpensive.
The monthly fee is $29 per user.
Users can try out the features of the social media scheduling software for 14 days for free.
The standard package, which is billed annually, starts at $89 per month for five social profiles. The social media calendar and publishing tool provided by Sprout Social makes it simple for teams or individuals to plan and schedule all of their social media postings. You may schedule posts to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and other social media platforms.
To manage and report on your posting strategy and campaigns, you can tag each social post and add remarks. Additionally, their publishing package includes a feature called Optimal Send Times, which analyzes your social media data and automatically publishes at the most engaging moment for your audience.
It’s not always easy to come up with social media content ideas. The social listening tool from Sprout Social allows marketers like you to find specialized discussions that your audience is interested in. From there, you can either join the conversation to raise brand awareness or start your own to expand your audience.
The best-rated social media content calendar templates and tools for individuals, professionals, and organizations were discussed in this tutorial. Every tool has its own unique set of capabilities. Depending on their demands and budget, the user can select a social media calendar from the list above.
In terms of functionality, SocialBee is one of the top social media planners, and it offers a basic social calendar.
You have access to a content queueing system that assists you in creating a varied publishing schedule. You may make the most of evergreen blogs by recycling them and only sharing them once. You may also include a few versions to add to the variety.
You can choose how time-sensitive material should be shared and when it should stop being shared.
You may manually add materials, either one at a time or in mass. You may also use RSS or Zapier to automatically import articles. Quuu and Pocket, two content curation services, are also supported.
Using analytics and statistics, you can also track performance and determine which publishing times are most effective for your audience.
SocialBee is also suitable for groups, freelancers, and agencies. Workspaces help you keep track of each brand. To keep everyone on the same page, there are additional user roles, internal posting comments, and an approval procedure.
Starting at $19 per month, SocialBee offers three plans: Bootstrap, Accelerate, and Pro. You can have more users and profiles with a higher plan.
ContentCal is a social media calendar-based social media management application. Publish, Engage, Analyze, and IQ are the four items that make up this app. You interact with the calendar using the Publish tool.
Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Google My Business are all options. You begin with a draft and then optimize and publish it to as many platforms as you desire.
With the snippet tool, you can further speed up content production by creating your own personal library of frequently used hashtags and URLs. A Content Hub area is also available for storing post templates and your own material.
You may choose between weekly, monthly, and list views, as well as filter your view while scheduling social media material. There are additional color tags available. Moderators for teams can even approve or disapprove postings in real-time. Comments can be made by anybody on your team.
You may also use ContentCal to reply to social media comments and direct messages (Engage) and check metrics (Analyze). The IQ tool is artificial intelligence (AI) that gives you recommendations and rankings based on your social media performance on various channels.
Plans start at $37 per month or $360 per year (advertised as $30 per month). One calendar is included, with up to five profiles supported. You may add up to ten more calendars to your cart. Optional add-ons include Engage and Analyze.
Content creation, publication, and calendaring. You may use an all-in-one content planning and publishing tool like Loomly to get more mileage out of your content calendar.
Loomly provides more than just content management and scheduling. This tool can help you develop content by providing inspiration and guidance. You can also use it to manage your content assets, schedule posts, see them as a list or a calendar, and assess which posts are performing well and which require improvement.
Teams can submit mockups, make comments, view version logs, and flag them for approval using Loomly’s most powerful feature set, which includes a collaboration and approval environment. When there are “too many cooks in the kitchen” on a project, this can help you optimize processes for efficiency.
This solution can handle both organic and paid social if your team is in charge of both. And, if your staff prefers not to use their personal accounts for social media tasks, they may respond directly to comments and replies in Loomly, eliminating the need to log in to each native site to interact with followers.
The Content Calendar and Task Management. Individual use is free of charge. The standard plan is $5 per month per user, payable annually.
Looking for a very effective organizational tool for team collaboration? Consider Trello. This platform includes a comprehensive calendar view, which makes it simple to see what material is being sent and when. Trello’s flexible assignment “cards” and customizable “boards” and “lists” can be used by social media managers to map out to-do lists, manage a content schedule, organize a campaign, and store brainstorm ideas.
However, you are not confined to just one structure. Users can personalize their boards to meet their own requirements. A team may, for example, create a board to coordinate social media posts for a specific week on a specific platform or publish ideas for a campaign or awareness day.
Trello cards can be allocated to various team members, given due dates, and have comments added to them. Users may even create labels with varying publishing stages so that everyone on the team can see how their social media posts are progressing and when they’re due on the calendar. The labels could also point to other social media platforms where content is shared.
10. Google Drive
Asset Management and Content Calendar. Google Drive includes a number of tools that make creating an efficient content schedule simple for social media marketers.
Here’s an example of how a team could use Google Calendar to keep track of their editorial and social media schedules to ensure that posts correspond to fresh blog content. To minimize scheduling conflicts and align campaigns, these calendars may easily be shared with numerous teams.
Marketers may use shared Google Sheets to schedule social media postings, track the status of various pieces of content, and assign responsibilities to team members without having to switch platforms.
Google Sheets has a variety of social media calendar ideas.
Users can use Google Docs to keep all of their comments in one place and collaborate on various projects without having to send emails or schedule meetings. This is an especially handy function for editing social media content, which may need to be swiftly produced and approved.
Projects are listed in a Google Docs document, along with comments on those projects.