It’s possible to ignore Shopify checkout optimization while creating a new store. However, the right elements must be present on your Shopify checkout page to turn a user into a buyer. You’re losing money if your checkout page isn’t correctly optimized!
You are not alone if you believe that the checkout conversion rate is hurting your Shopify sales. Perhaps customers are growing impatient. If they try to purchase your stuff, they can get lost. They switch to “Browser” mode as a result.
Unfortunately, that’s not ideal for you because it’s difficult to bring visitors back once they leave your Shopify store.
We are here to help you with that. Let’s get started on the procedures to follow for the best Shopify checkout optimization without wasting any more time.
What is Checkout Optimization?
Checkout optimization is known as checkout optimization by making your consumers’ buying experience as simple, convenient, and enjoyable as you can.
It is key to make sure your consumers don’t sense that they are being overloaded with options or pressured to make any unneeded decisions. The goal is to make the checkout procedure as streamlined and simple as possible so that you can easily encourage your clients to add items to their shopping carts.
This may be accomplished by streamlining your website’s design, lowering friction points during the shopping process, and more, as we shall go over below.
Checkout Optimization Recommendations for Shopify
1. Personalization for a User-Friendly Look
Your checkout page shouldn’t appear overly complicated. This will scare away potential clients by giving them the impression that numerous steps are involved in making a purchase.
Including only the necessary number of form fields on your checkout page can help make it more user-friendly. A checkout abandonment may result from excessive information requests. What you ask for in the Shopify admin panel is up to you.
Enhancing user experience can also be accomplished by changing the text’s typeface and color. In the theme editor, you can change the default font and color to ones that better fit your brand’s image.
Doing this may make your store appear more trustworthy to clients because they always regard a strong design.
Using images now might not be ideal because they distract customers and slow the checkout process. It wouldn’t hurt to include a single or two emoticons, however.
2. Placing a Clear CTA
When your clients are unsure what to do next, CTA (Call-to-Action) buttons come to the rescue. To ensure that your CTA stands out from the rest of the page, utilize contrasting colors.
Always leave enough space around it, so it is impossible to ignore it.
3. Option for Guest Checkout
Have you ever abandoned a checkout page after being required first to create an account? It happened to the best of us, after all.
Balenciaga’s checkout option to check out as a guest features the brand name above the button, with some text in between.
We are ecstatic with guest checkout because of this. Customers can check out without creating an account using guest checkout. They can pay and leave without entering all of their data. Customers will return more often because of how easy the procedure is now!
Under “Checkout” in the Shopify admin, you can enable this feature.
Another benefit of using guest checkout is that it encourages recurring business from clients who don’t want to re-enter their information. More sales for you as a result!
4. Adapting to FOMO
When your customers appear to need it, a slight push toward a successful checkout is important. FOMO (Fear of Missing Out) marketing enters the picture.
If you include a countdown timer, it may encourage your clients to complete their orders straight away. Even a popup countdown timer can be used to achieve this goal.
Your countdown timer may highlight a low-stock, limited-time, last-chance, or free shipping alert (you may utilize Shopify low-stock alert applications for it).
Check out our widgets that require no coding knowledge to implement FOMO on your Shopify store.
5. Asking for credit card details
This step might seem pointless because a purchase cannot be made without card information. To instill a sense of security in the clients, it is essential to know when to request card details.
They won’t want to continue if you ask too soon before entering their address or other sensitive information.
The best method is to request the card details in the final stage. This enables clients to feel secure after going through all the procedures and ensuring their order was placed correctly, in quantity, and at the correct address.
6. Leave the Shopping Cart Open
Consider that you remembered to add one last item to your shopping cart after entering all the required information on the checkout page. You must start anew and write each piece of information one at a time if you go back to add it.
And who would want that? I guess no one.
Giving your clients the option to keep shopping during the checkout process without having to restart is essential for this reason. They desire to include more products. No issue!
They will know they won’t have to repeat all the stages this way. The idea is to make the process simple. You won’t believe it, but keeping the shopping cart open will keep customers on your site longer and boost checkout conversion rates.
7. Build Trust
Most of the time, online shopping raises security worries. Including trust, badges are crucial for giving your clients a sense of security while they buy. There are several strategies to win your customers’ trust.
Displaying SSL certificates, money-back guarantee badges, and antivirus software emblems can all be used to evoke a sense of security.
Adding Your Company’s Logo: Although Shopify displays your store name as text in the checkout by default and uses your store name, you can upload your company’s logo in its place.
Payment badges: Offering various payment options can reassure clients that your payment gateways are reputable, fostering loyalty.
Utilize positive client reviews.
Go directly to the privacy statement or show it. From the admin panel, this one is rather simple to complete. You can draft your policy from scratch or use a template.
8. Utilize Exit-Intent Popups’ Strength
Consider a magic e-commerce move that entices clients who are about to depart to return to the checkout page. Exit-Intent Popups are the magic behind this.
Exit-intent popups monitor visitors’ scrolling and mouse movements and show up just as they’re ready to depart your checkout page.
Using your exit-intent popups, you can promote free shipping or discounts to boost the conversion rate of your checkout page.
9. Make the checkout process clear
If the checkout procedure is too lengthy, it’s simple to become lost in the process. Showing the steps of the purchase may ease it if there is no way to shorten it. From the product selection to the payment page, online buyers navigate several pages. They now want to know their position in the procedure.
A progress bar at the bottom or top of the page, as seen in the Colourpop example above, keeps potential consumers informed throughout the process and improves the user experience. They know the amount of time left until their transaction is finished.
10. Mobile Enhancement
According to statistics on mobile e-commerce, 84% of users have had trouble completing a mobile transaction, and 40% of consumers will transfer to a rival after a bad mobile experience.
These numbers are staggering, and since mobile traffic makes up more than half of all e-commerce traffic, businesses cannot afford to lose mobile clients. So what do you do?
Make sure your checkout page is responsive to various touch movements on mobile devices.
Improve the coding to make the page load more quickly.
Have a responsive layout that changes its appearance to fit various screen sizes.
Use big, easy-to-press buttons for actions.
11. Upsell and cross-sell
A Shopify checkout that is optimized should also benefit your company’s objectives. This goes beyond simply making the checkout process valuable for customers. But how exactly do you do that?
You can suggest a product that goes well with the one already in your customer’s shopping basket to raise the average order value (waterproof mascara works particularly well with powerful makeup removers).
Alternatively, you may suggest a phone that is superior to what your customer has in their buying cart. We call this upselling.
With the help of these techniques, you can make the most of your checkout page, and who knows—maybe one of your customers may discover a product they didn’t think they wanted.
12. Offer Free Shipping or Gifts
Offering free shipping or gifts can improve checkout conversion rates.
Free shipping not only encourages clients who are on the fence to purchase your goods to do so, but it also gives them the impression that they are receiving a better bargain than they would if they had to pay for shipping (even if they might end up paying more overall).
It’s also a strategy to encourage purchases, increasing the likelihood that they’ll make additional purchases when they return.
Offering presents with purchases at checkout is another excellent strategy to motivate clients to complete their orders.
People will feel like they are getting something unique when they buy from you if you give them a t-shirt or hat with your brand on it as a gift or offer discounts on other products.
These actions boost revenue and foster client loyalty by giving them a sense of ownership over your company’s goals.
13. Improve the loading time and speed
Regarding enhancing your Shopify checkout experience, page speed and loading time are two of the most crucial elements.
According to studies on page speed, nearly 70% of consumers say that page speed influences their decision to purchase from an online retailer. Therefore the quicker your checkout process is, the more likely customers will finish it.
To do this, there are a few straightforward actions to take:
Make sure the size and resolution of each image are optimum.
Make sure to minify all of your scripts (this means they are compressed, so they download more quickly).
Use caching plugins to prevent the need to regenerate your site’s pages each time a visitor accesses it.
14. Take Advantage of Customer Information Auto-Completion
Everyone wants to complete the checkout process as quickly and easily as possible. Utilizing auto-completion for customer information is crucial because of this.
Customers can avoid repeatedly entering their phone number or address by using auto-completion. You don’t want your returning consumers to submit their information more than once—this is especially true for those who have already purchased from you.
That’s not all, either. Additionally, auto-completion lowers errors, which results in fewer returns. Customers won’t have to worry about entering their order details incorrectly using auto-completion because the system will fill up the forms for them.
15. Offer a variety of contact options
Shopify enables you to offer a variety of contact options to your consumers after the sale. Customers can select options like “email” or “phone number or email” on the checkout page.
Not everyone routinely checks their email. They won’t need to because of the “phone number or email” option. They can choose this option if they want an SMS from you with order updates.
Doing this will boost customer satisfaction because your clients will know they won’t miss any updates regarding their purchases.
16. Information about current refunds and returns
It can sound familiar to return a product if it doesn’t fit or appear like it did on the model. There are so many potential issues with any purchase you make that you can wind yourself returning it. Customers will now be seeking a simpler return policy.
Because of this, displaying your return policy on the checkout page, the final stage in their purchase, will give consumers peace of mind. Understanding the terms of return and refund will answer any possible queries in their minds.
The Shopify admin panel makes it rather simple to accomplish this. You may create your policies from scratch or make use of templates.
17. Multiple Shipping and Payment Options
An excellent method for checkout optimization on your Shopify checkout page is to display a variety of payment alternatives. It allows them to select their preferred payment method, which is occasionally more practical than the default selection.
Accept a range of payment options on your Shopify checkout due to this, including:
Cards of credit or debit
Applications for shopping like Shop Pay and PayPal
Digital wallets include Samsung Pay, Apple Pay, and Google Pay.
Alternately, let them purchase now and pay in payments later.
You can add payment methods in the “Payments” section of the Shopify admin.
18. Offer 1-Click ordering
What’s the worst, you ask? When you’re ready to purchase something, though, you must go through several different processes to place your order.
For Shopify checkout optimization, 1-click checkout is essential! It is vital to ensure your consumers can grab their things and leave as soon and efficiently as possible.
Customers may complete their purchases with only one click, reducing the time spent on your website. The likelihood that they will be sidetracked by other online activities and the likelihood that they will abandon their shopping basket entirely.
Customers only need to enter their information once, thanks to 1-click checkout. They may easily finish the online checkout procedure with just one click because their name, email address, and shipping address are kept for later use.
19. Ship in carbon-neutral fashion
It’s time to optimize your Shopify checkout in an ecologically responsible way.
Did you know that using a carbon-neutral shipping company can help you lower your carbon footprint? This is good for everyone since it means less waste, pollution, and greenhouse gases.
Additionally, Shopify pays the expenses if a consumer uses Shop Pay or selects Shopify Shipping.
Additionally, it improves the perception of your brand by demonstrating to customers that you are concerned about their feelings about the environment and the effects their purchases may have on it.
20. Make it easy to find customer service
Even though it may seem like a bit of modification, displaying contact information or adding a chat feature to your checkout can significantly improve the consumer experience.
Customer service information should be displayed clearly, and a chat bubble is discernible in the corner.
Consider the scenario when you offer the customer the chance to contact you at checkout without having to leave the page they are currently on. If that’s the case, they’ll be more likely to do it (and more likely to leave positive feedback).
Having contact information readily available will enable customers to inquire without having to look for it themselves, saving both parties time and effort if they have any queries regarding their order before proceeding.
For this purpose, utilizing a free chat popup might be a terrific notion. Get your free chat popup right now!
21. Use testimonials to your advantage
One method for checkout optimization is using customer testimonials. A customer testimonial is simply a review or endorsement of your product or service by a customer.
Although they are often brief and to the point, they are very effective at moving people to action.
They can arouse feelings of reliability and are an excellent approach to highlighting the advantages of your items.
Here are some simple recommendations if you’re unsure how to seek endorsements for your company: How to Ask For Testimonials For Your Business? 6 Short Tips
22. Activate Checkout Abandonment Emails
Did you know that you could use your Shopify business to send emails to consumers who abandoned their carts automatically?
You may edit the email subject line and the message by going to the “Abandoned Checkout Notification” section of your Shopify admin.
The best time to send these emails is found to be 60 minutes after the customer’s last interaction with your store, according to a study on the timing of abandoned cart emails. Your conversion rates won’t increase if you send too soon or wait too long.
23. Don’t Skip the Thank-You Page
A customer will be delighted to finish the checkout procedure and make a purchase. They just made a significant decision (to purchase your product), and they also did something satisfying (shopping).
In light of this, you must offer a “thank you” page that expresses your gratitude to clients for their purchases.
While doing it, you might use the thank you page by including a questionnaire regarding their buying experience, upselling or cross-selling your goods, or asking them to follow you on social media.
By doing so, you may show your thanks while also advancing your company.
The most crucial aspect of your online store is the checkout procedure. Customers will quit their shopping cart and visit a rival website if they can’t complete their purchase in a way that feels simple and intuitive.
Checkout optimization enables you to ensure that your clients like using your website at this crucial point in the purchasing process. You must streamline your checkout process to boost sales and lower cart abandonment rates.
Enhancing your consumers’ checkout experience on Shopify might significantly alter their perspectives. Sometimes something as simple as the color and placement of a button can significantly impact getting more customers to finish their purchases.
So why not give it a shot? If appropriately implemented, adding these checkout alternatives should improve your website and boost sales, which is always good!