Surveys are essential for determining your consumers’ contentment and the issues they confront. You must be able to choose the best method for collecting input via surveys.

Using third-party tools will provide you with all of the necessary capabilities.

With so many survey tools available on the market today, you may be having trouble picking which survey tool to use. This list of 10 free and paid survey tools will provide useful and relevant insights to help you choose the best tool for you in 2022.

But, before we get into the best ones for you, let’s look at what makes a decent survey tool in the first place.

1. Hubspot

HubSpot Forms make sending surveys and collecting feedback from consumers simple. It’s simple to use and can be integrated into any website or used on its own.

Surveys can be created and disseminated via email or through your website. The program will also assist you in selecting the appropriate survey design and tracking your surveys, allowing you to continuously enhance your client experience.

Use a Net Promoter Score (NPS) survey to track customer loyalty over time, Customer Effort Score (CES) surveys to determine how easy it is for customers to get the help they need, or Customer Satisfaction (CSAT) surveys to determine how satisfied customers are at various stages of the customer journey.

You could also combine all of your client feedback into a single dashboard so that everyone on your team can see how customer satisfaction has changed over time.

Another advantage is that everyone who fills up your form is automatically forwarded to HubSpot CRM, which is completely free. Setting reminders, phoning the respondents, or sending them a personalized email can all help you build a stronger relationship with each of them.

2. SurveyMonkey

SurveyMonkey is one of the most popular survey solutions, with over 40 million registered users. It includes a complete questionnaire creation solution as well as metric analysis tools.

It allows users who don’t know how to code to create complex question sets and then quickly and easily process the responses. It also enables users to obtain the data they require in order to make informed business decisions. It also allows them to share their opinions with business partners, clients, and staff.

You can build a survey in minutes after signing up for free.

You won’t be able to view the data collected in CSV or Excel XLS until you pay up for a subscription alternative. The price will increase much more if you expect more than 1000 responses per month or wish to employ advanced branching and pipeline capabilities.

If you want to save time creating surveys, SurveyMonkey allows you to choose from a large library of questions, drag and drop them into the survey interface, and customize your layout. Then, using their API, you can export the results directly into popular business software for further analysis.

3. SparrowSurvey

With a free package, enterprise-level functionality, and everything in between, SurveySparrow offers a solution that can grow with you. You get 10 questions per survey and 100 responses per month with the free edition. You can also embed your survey on a page, and it interfaces with HubSpot and a variety of other tools, making it an excellent addition to your marketing stack.

4. Survey Maker by ProProfs

Another simple survey tool is the ProProfs Survey Maker. It allows you to create engaging surveys, share them via email and social media, and embed them directly on your website, and it is both simple and feature-rich.

With its 100+ survey templates and 1,000,000+ question library, ProProfs Survey Maker makes survey development a breeze.

Furthermore, its powerful AI-powered reporting system provides useful information on who completed your survey, when it was completed, and how respondents responded.

Regardless of who your target audience is or whatever platforms they use, this tool is all you need to give a terrific and simple survey experience to your respondents.

5. SoGoSurvey

SoGoSurvey is a great option for companies looking for a low-cost survey solution with comprehensive data analytics. It provides a number of template options and built-in types of questions to survey banks.

This makes constructing a survey form much easier. Once you’ve finished the survey design, you can distribute and publish your survey across many platforms. Finally, you can examine and discuss your findings using live reports.

Customer retention surveys, event surveys, feedback forms, and other survey templates are available for practically any sector.
You can also automate your feedback process by connecting its API to your CRM system.

In addition, the NLP (Natural Language Processing) function analyzes text responses automatically, making customer assistance more efficient.
Furthermore, its data analytics technology tracks user response sentiment to make user behavior more understandable. You may also use its Net Promoter Score to modify your inquiries and get more accurate feedback (NPS).

Users on the free plan have access to an infinite number of surveys and 200 respondents (100 per survey), as well as a number of basic features and reporting. Additionally, their data export choices, such as CSV, Word, and HTML, are all free.

6. Typeform

Here’s a free survey builder that allows you to modify the look of your survey. Adding your brand’s look can help it stand out, and Typeform allows you to design endless bespoke surveys with no limits on the number of questions you can ask.

You may incorporate responses into the text of your poll, which is a really cool feature. So, if a respondent names themselves in one question, you can refer to them by name in the others. This makes your surveys more personalized, resulting in closer interaction with your customers.

7. Survicate

Survicate is a professional survey and NPS platform that starts with 100 free responses per month and limitless survey questions. Survicate interacts with HubSpot, Intercom, and other services, and you can choose from over 125 templates to generate your surveys quickly. The best thing is that their feedback hub allows you to organize all of your observations in one spot.

8. Qualtrics

For the convenience of use, this survey tool includes a drag-and-drop builder and pre-built templates. It also includes over 100 question types, complex logic, and branching for a more personalized experience. You get predictive intelligence and statistical analysis tools on the back end to assist you in uncovering insights.

9. SurveyPlanet

The free edition of SurveyPlanet allows for an unlimited number of surveys, questions, and responses. Because of its lack of limitations, it’s an excellent choice for larger companies that need to poll huge groups of people on a regular basis. One drawback of this tool is that unless you upgrade to its Pro edition, exporting data can be tough. Keep that possibility in mind before initiating a large-scale feedback campaign.

10. AskNicely

AskNicely is a real-time feedback platform that focuses on helping you gather comments and ratings.
This program seeks to generate a discussion rather than interrogation by allowing you to ask for survey findings at the proper time and use their deep insights.

AskNicely’s unique selling point is its ability to collect real-time statistics based on the Net Promoter Score (NPS). This software was made to calculate the Net Promoter Score (NPS), which is a wonderful approach to evaluating the health of a company’s customer interactions. It integrates with Salesforce, Hubspot, Slack, Zendesk, MailChimp, and Zapier, to name a few customer workflow possibilities.

Customer surveys are simply one part of a larger feedback system that will help you improve your customer service. You can start gaining significant insights now that you have a method to collect responses. And it’s entirely up to you what you do with them.