When developing email marketing campaigns, newsletters are one of the most successful ways to connect your business with your audience. Because email newsletters may help nurture customers, establish brand loyalty, and increase conversions, they’re worth considering.
Your emails must be interesting, intelligent, and visually appealing in order to realize the benefits of your newsletter. It may appear difficult to incorporate all of these best practices into a single email, but it is possible. We’ve gathered 15 fantastic newsletter examples for you to consider in this article. They’ve been organized into categories so you can locate the best example for your industry.
What characteristics distinguish a good newsletter?
You should know what distinguishes the good from the great before creating a newsletter. Here are some excellent practices to remember while creating your own newsletter:
Set defined objectives: Every newsletter should have a clear mission and message. You can segment your email list based on the objectives you’ve specified for specific groups, such as raising awareness or driving purchases. Segmentation is vital since it allows you to send the most appropriate information based on the user’s location in the customer journey.
Use a variety of newsletter ideas to maintain your readers’ attention: You can vary your material by using different newsletter ideas to keep your readers’ attention. This sort of content, which ranges from success stories to listicles to guides, engages users and makes them look forward to your next outreach.
Make your newsletter design visually appealing. It should be eye-catching and engaging. Illustrations, photographs, and videos are all great additions to a newsletter. Regardless of which option you choose, your newsletter design must stand out. Ascend by Wix includes customizable and professionally designed newsletter templates to make the process easier for you.
Include a powerful call to action (CTA) button that connects to a relevant company page somewhere in the message. If you haven’t already done so, building a website will help you increase the traffic to your email, elaborate on your offer, and boost conversions.
Make Patterns That Are Predictable
We can convince ourselves that we enjoy surprises and unexpected twists, yet for many people, predictability is a source of comfort. Our feelings are nearly all favorable when we receive a highly tailored email with pertinent information that we expected. Let’s say you’re preparing to shop online and your favorite shoe store’s website pops up with a coupon code for $10 off your next purchase if you sign up for their email list. In that circumstance, the situation’s predictability wins the day.
You sign up, get an email with a coupon code, and then go back to the website to collect your discount. This predictable pattern is surrounded by positive emotional experiences. You’re more inclined to return and shop without the discount code because the company delivered on its promises.
When you create predictable patterns in your email marketing, you immediately gain your audience’s trust. These designs don’t have to incorporate any promotional codes.
Anne Bogel, the founder of Modern Mrs. Darcy, sends out a weekly newsletter with three things she loves, one thing she doesn’t, and what she’s currently reading. This pattern is consistent with her podcast approach, and email subscribers are familiar with it.
By delivering readers something similar but in two different formats, Bogel manages to blend predictability with enough interest to keep email subscribers’ eyes open every week.
Patterns can also be used to alleviate the load of content creation.
Assume you know that industry-relevant advice or an affiliate link with a product overview will always be included in your weekly newsletter. In that instance, you can create the content in batches over several weeks. This strategy not only helps your readers know what to expect but also relieves the stress of coming up with new content ideas every week.
Create Unique Content
Who doesn’t like to be a special insider from time to time? The Lazy Genius Collective’s CEO, Kendra Adachi, has started a crowdfunding campaign to help fund a project. Followers may have access to a private communication channel and behind-the-scenes footage of her work on a new book for $10.
Almost 2,500 people have already signed up for unique content, sneak peeks at the book and marketing activities, and general insider information.
Kendra’s concept of providing unique content is not new, yet it works wonderfully. Her email marketing follows the same pattern, with the reader feeling like they’re a member of the team by sharing more personal (but acceptable) information.
Lifting the curtain and revealing anything sensitive or semi-private in an email newsletter shows readers that they are important to the company.
This strategy does not require you to take pictures of your clothes or divulge personal information. Exclusive content can come in a variety of formats, including:
If you have a product-based business, share how you use your items in a unique way.
Allow readers behind-the-scenes access while you work on a project for service-based businesses, revealing a bit of your design approach along the way.
Before special discounts or promotions are made public, retailers might send out email newsletters announcing them. Businesses with teams can enlist the help of their employees and offer brief snippets of their suggestions.