10 Must-Have Content Marketing Tools for 2024 Success

In the fast-paced world of e-commerce and small businesses, content marketing is no longer just a buzzword. It’s an essential strategy for attracting new customers, retaining existing ones, and driving sales. However, navigating the sea of content marketing tools can be overwhelming. That’s why we’ve compiled a list of the 10 best content marketing tools you should be using in 2024. These tools will help you streamline your efforts, boost your productivity, and ultimately, achieve your business goals.

But remember, no tool can replace a solid content marketing strategy and the time and effort invested in it. The goal of content marketing is to influence customer behavior and assist them in making better purchase decisions by providing relevant and high-quality material regularly. It’s a continuous process that should be integrated into your overall marketing strategy.

If you’re using content to generate traffic, leads, and sales, you should be aware of the challenges that come with it. From developing a plan to defining brand style standards, conducting audience and competition research, and promoting your content across multiple platforms—there’s a lot to manage. Without further ado, here are the 10 content marketing tools you’ll need in 2024 to be successful with your content initiatives.

Semrush

The SEMrush Content Marketing Platform (CMP) is an all-in-one solution that helps manage the entire content creation and distribution process. It assists your content marketing team in developing and implementing a data-driven content strategy tailored to your target audience’s preferences.

One of the standout features of SEMrush is its ability to identify the most popular topics, headlines, and searches for content. This makes it easier for your team to collaborate and track success in a centralized location. Additionally, SEMrush generates concise reports with actionable optimization recommendations based on your competitors’ search result positions.

Each subscription comes with a 7-day trial, allowing you to test all of the platform’s features. SEMrush offers various plans, including SEO, competitive research, PPC, and social media monitoring solutions. The Pro plan costs $199.95 per month, the Guru plan is $229.95 per month, and the Business plan is $449.95 per month.

ClickFunnels

ClickFunnels is a versatile content marketing tool that liberates your company from coding and programming constraints. It helps attract visitors through efficient keyword mapping for your sales funnel, guiding users step by step through the sales process. This ensures they see the most relevant material and the one product or service they need to solve their problems.

ClickFunnels allows you to market, sell, and distribute your content online. It’s excellent for building a sales funnel with a smart shopping cart and a one-click upsell email. With features like Facebook marketing automation and a simple drag-and-drop web page builder, ClickFunnels makes it easy to create effective marketing campaigns.

ClickFunnels offers two pricing tiers: Basic ($80.84/month) and Platinum ($247.50/month).

StoryChief

StoryChief streamlines your content marketing efforts by allowing you to write and publish interactive pieces to multiple locations simultaneously. You can publish your content on WordPress, Medium, Shopify, and other third-party platforms, as well as social media and email marketing services like Mailchimp, all at once. Every time you publish a new piece of content, your subscribers receive an email notification, making it easy for anyone to access the article.

StoryChief is also an excellent tool for team collaboration, enabling members to communicate and provide feedback on each other’s work. By categorizing content into campaigns, you can easily track its performance and compare it to other articles within the same campaign.

The cost of a package depends on the number of articles you intend to publish per month and the features you require. A free trial is available. The Team plan costs $100 per month, the Team Plus plan is $180 per month, and the Agency Plan costs $350 per month.

TapInfluence (now Izea)

TapInfluence was founded as a community network for bloggers but has since evolved to connect all content creators, influencers, and companies through practical information that inspires people. This platform reshapes content and how it should be delivered to end users.

Content marketing managers can use TapInfluence to build and execute sophisticated influencer marketing programs, making it easy to track how content performs outside of blogs. Additionally, the platform allows you to meet influencers who can help increase blog engagement.

Pricing varies based on the functionality you require. The Influencer Discovery feature costs $169 per month for a monthly subscription and $90 per month for an annual subscription.

BuzzSumo

BuzzSumo is a well-known software solution used by many content marketers for content curation and social media analysis. It helps find and engage with the most prominent influencers in your sector, along with their contact information. Using keyword-driven content curation, BuzzSumo accelerates the content ideation and curation process.

BuzzSumo is particularly useful for reinventing your content marketing strategy. The tool provides extensive engagement data, helping you rework your content funnels and update your approach based on new insights. With custom filters, you can narrow down your search to find the most relevant content ideas for your target audience.

BuzzSumo offers four pricing tiers based on the number of users and company size. There is a free version that allows ten searches per month. The Pro plan costs $79/month, the Plus plan is $139/month, and the Large plan costs $239/month (all paid yearly to get a 20 percent discount).

Mention

Mention is a media monitoring and social listening software that delivers relevant data to content managers. It helps you obtain information about what is being said about your brand, product, industry, competitors, and key opinion leaders. This insight allows content managers to see whether rivals’ content pieces are performing better in terms of trending topics and relevance.

Mention searches through billions of web pages for conversations and references, whether on blogs, news sites, social networking platforms, or forums. It also offers collaboration capabilities, sentiment analysis, auto-tagging, and spike notifications to keep you updated on emergencies.

Mention offers a free package with limited functionality, allowing you to track up to 1,000 mentions and receive one alert. The Solo project costs $29, the Pro plan is $99, and the ProPlus plan costs $199, offering additional mentions and notifications.

Hiver

Hiver is a customer service software that enhances collaboration between several teams within your company. It allows you to manage your company’s sales and customer service divisions directly from your Gmail inbox without logging out.

Hiver eliminates the need to write the same emails repeatedly by using Google Suite to build email templates for frequently used emails. The WYSIWYG editor stores and adds Hiver’s email templates to folders, making it easy to access and send template-based emails quickly.

Hiver offers three pricing options: Lite ($15 per month per user), Pro ($39 per month per user), and Elite ($59 per month per user).

Kapost

Kapost helps you disseminate relevant content to niche audiences likely to convert, increasing conversion rates. It provides end-to-end editorial process management, making it easy to set up workflows, provide feedback, and keep track of content status.

Kapost is similar to Google Docs/Drive, offering a content store where essential workers can track the status of each asset, next steps, author, and due dates. It allows you to brainstorm content ideas, onboard and organize authors, manage content creation, schedule, distribute, and promote content.

Pricing ranges from $1,200 to $3,500 each month based on your needs.

GetResponse

GetResponse is a versatile tool for email marketing, website building, running sponsored adverts, and automating marketing activities. It helps create a unified content marketing strategy that includes website tracking and live, on-demand webinars.

GetResponse offers three service levels that cater to a wide range of consumers. A free trial is available, while premium plans cost between $19 and $539 per month for the Basic plan, $59 to $599 per month for the Plus package, and $119 to $599 per month for the Professional Plan.

Ceros

Ceros is designed to allow you to accomplish most of your content marketing responsibilities in-house. It focuses on landing pages and utilizes a drag-and-drop design platform, making it easy for graphic design teams to create effective marketing campaigns.

Ceros integrates with various platforms like WordPress, Adobe Illustrator, MailChimp, Google Analytics, HubSpot Marketing Hub, Zoho CRM, Zapier, Hootsuite, and more. You need to contact Ceros to get an idea of their pricing plans.

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