FOMO (Fear of Missing Out) and Social Proof are essential psychological principles in marketing.
FOMO takes advantage of people’s fear of not living valuable experiences or taking advantage of opportunities others are enjoying. It’s that urge people feel to take action and avoid being left out.
Social Proof, on the other hand, depends on the tendency of humans to imitate the choices and actions other take, as we tend to consider other people’s behavior as correct.
For businesses with e-commerce stores, blogs, or any online platforms involving sales, leveraging these principles is crucial.
That’s where the Social Proofy app comes into play.
It integrates into your website, showcasing real-time notifications of recent sales, user activity on your site, and testimonials by past clients. All this creates a sense of urgency and FOMO among visitors, encouraging them to act quickly before missing out on a deal or popular product.
Apply Social Proof and FOMO to your site
Create Social Proof and FOMO on your website by utilizing Social Proofy widgets.
The Recent Sales Pop is excellent to create urgency on your audience by letting them know that a product is being bought by other users.
On the other hand, Random Reviews is perfect to demonstrate Social Proof by showing your users what other customers have to say about your product.
