Transforma tu Tienda Shopify con las Mejores Apps de Prueba Social

In the competitive world of eCommerce, traffic alone does not guarantee success. Even the best products and the cheapest prices need a little push to convert visitors into loyal customers. Using a social proof app can help show customers they can trust your Shopify store. But with over 200 apps available in the Shopify store, how do you choose the best one? In this guide, we’ll compare the best social proof apps for Shopify stores in August 2024.

Why Social Proof Matters for Shopify Stores

Social proof is crucial for Shopify stores because it builds trust and credibility with potential customers. In the crowded eCommerce landscape, shoppers often feel overwhelmed by choices and may hesitate to make purchases. By showcasing social proof elements like customer reviews, testimonials, and real-time purchase notifications, Shopify stores can reassure visitors that others have had positive experiences, reducing anxiety and increasing the likelihood of conversions.

Moreover, social proof taps into the psychological need to fit in and make decisions based on the behavior of others. When potential customers see that others are buying and enjoying products, it creates a sense of popularity and desirability. This can drive more sales, as people tend to follow trends and feel more confident in their purchasing decisions when they know others have already made the same choice. For Shopify store owners, effectively leveraging social proof can significantly enhance customer trust, boost sales, and improve overall brand reputation.

1. Social Proofy – Real-Time Customer Engagement

Social Proofy is a standout social proof app that offers recent activity popups and a variety of other notifications to engage your visitors in real-time. This app is particularly useful for displaying recent sales, reviews, and live visitor counts, helping to build trust and credibility.

Inside the App

• Social Proof Messages:
• Pop de Ventas Recientes – Shows real-time purchase activity (e.g., “John from NYC just bought a Coffee Maker”)
• Reseñas de los Clientes – Displays user reviews and ratings (e.g., “I really love how their platform works. Very easy to use!”)
• Live Visitor Count – Shows current visitors on a product page (e.g., “25 people are viewing this product right now”)
• Conversion Count – Displays the number of recent conversions (e.g., “50 people purchased this in the last 24 hours”)

Pricing and Features

• Free Trial – 14 days
• $3/month – Lite Plan – 2,000 visitors / month
• $19/month – Starter Plan – 20,000 visitors / month
• $39/month – Bootstrap Plan – 50,000 visitors / month
• $69/month – Growth Plan – 200,000 visitors / month
• $99/month – Professional Plan – 500,000 visitors / month
• $159/month – Advanced Plan – 1,000,000 visitors / month

Social Proofy’s Advanced Analytics and customization options make it an excellent choice for businesses looking to enhance their online presence and increase sales.

2. FOMO – Honesty Is The Best Marketing

FOMO displays recent orders, product reviews, and other customer behaviors on Shopify stores. However, the app requires an integration for connecting to Shopify, which can make displaying live sales and views complicated. Billing and account details can also be more difficult to manage. By integrating through Zapier with other eCommerce tools (such as Mailchimp, Stripe, and Trustpilot), you can show a wide range of messages about recent activity.

Inside the App

• Social Proof Messages:
• Recently Subscribed: Social proof based on a new subscriber (e.g., “Emily from New York just signed up for the Premium plan”)
• Recently Started: Social proof based on a free trial starter (e.g., “Anna is now trying out our 14-day free trial”)
• Recent Updates: Social proof based on technical updates (e.g., “Sara updated the app to improve performance”)
• Recent Activity: Social proof based on a custom event (e.g., “John just completed his first workout session using our app”)

Pricing and Features

• $19/month – 25,000 notifications
• $39/month – 50,000 notifications
• $79/month – 250,000 notifications
• $199/month – 3,000,000 notifications

The number of integration options means there are countless types of messages available for FOMO users, making it particularly advantageous for enterprise customers.

3. Provesource – Skyrocket Your Conversions

Provesource is another Shopify social proof app that connects to an external platform. Like FOMO, it integrates with other tools, such as Facebook and Google Reviews, to create social proof messages. However, Provesource offers a wide range of informational, event, or review notifications.

Inside the App

• Social Proof Messages:
• Stream: Shows recent actions (e.g., “Lisa just joined our community”)
• Informational: Highlights key information (e.g., “Enjoy a 30-day money-back guarantee on all purchases”)
• Counter: Shows the total visits or conversions you get (e.g., “Over 150 people viewed this product today”)
• Reviews: Shows positive reviews from different platforms (e.g., “Absolutely loved the quality! Will buy again.”)
• Combo: Combines visitors who completed an action in a time frame (e.g., “20 new customers have made a purchase in the last hour”)

Pricing and Features

• $16/month – 10,000 visitors
• $42/month – 50,000 visitors
• $84/month – 200,000 visitors
• $166/month – 500,000 visitors

Provesource offers a wide range of messaging options, and most of the templates can be easily edited.

4. Fera – Increase Sales with Social Proof & More

Fera provides a range of interventions, including social proof messages, powered by artificial intelligence. It’s best described as an all-purpose digital salesperson. Alongside pop-ups showing information about recent sales and viewers, Fera can be used to add banners, carousels, buy-one-get-one-free offers, and countdown timers to your website. One of the most exciting features offered by Fera is the A/B testing option, which allows you to compare one notification against another.

Inside the App

• Social Proof Messages (“Skills”):
• Testimonial Popup: Shares testimonials (e.g., “Best service I’ve ever used! Highly recommend.”)
• Social Proof Popup: Shows recent conversions (e.g., “Alex from New York just bought this product”)
• Recently Sold Counter: Shows sales count (e.g., “57 units sold in the last 24 hours”)
• Low Stock: Shows when an item is nearly sold out (e.g., “Hurry! Just 3 left in stock and 5 people viewing”)

Pricing and Features

• $9/month (startup) – 3 skills, less than $5,000 monthly revenue, limited customization
• $29/month (small) – 10 skill limit, $50,000 monthly revenue
• $99/month (medium) – 20 skill limit, $200,000 monthly revenue

The variety of messages, or “skills,” makes Fera stand out from other apps. The use of live data is also more sophisticated than most other options.

5. Bizzy Social Proof – Create Urgency with Recent Sales Notifications

Bizzy Social Proof is one of the cheapest and simplest ways to make recent activity visible on your Shopify store. While the only type of notification available is the recent conversion message, these can be customized to match your store’s branding.

Inside the App

• Social Proof Messages:
• Recent Conversions – Shares live data about sales and sign-ups (e.g., “Someone from Ireland recently signed-up for…”)

Pricing and Features

• $6.99/month

This is a cheap and simple option that takes under two minutes to set up and use. If you want a basic set of social proof notifications for your Shopify store, Bizzy is a great option.

6. Nudgify – Nudge Your Visitors into Customers

Nudgify is built within Shopify, making it easy to add to your store without leaving the platform. Nudgify allows you to show recent activity, such as sales and page views, on any page. It also enables you to display when stock is running low, when a deal is ending, and how much a customer needs to spend to qualify for free delivery.

Inside the App

• Social Proof Messages:
• Recent Sales & Sales Pop: Social proof based on purchases (e.g., “5 customers just bought this item”)
• Popularity Nudge: Social proof based on views (e.g., “45 people have checked out this product today”)
• Order Soon Nudge: Creates urgency (e.g., “Get it by December 25th! Order within the next 2 hours”)
• Selling Fast Nudge: Indicates that a product is in high demand and might sell out soon (e.g., “Hurry, this item is selling quickly!”)
• Low Stock Nudge: Encourages action due to limited availability (e.g., “Only 3 left! Act fast before they’re gone”)
• Free Delivery Nudge: Informs customers about free shipping eligibility (e.g., “Enjoy free shipping on orders over £20”)
• Cart Counter Nudge: Shows how many shoppers are interested in a product (e.g., “7 people currently have this item in their carts”)
• Discount Nudge: Highlights available discounts and easy application (e.g., “Save 10% now! Check the box to apply the discount instantly”)
• Custom Nudges: Communicate unique messages (e.g., “Our products are 100% cruelty-free and never tested on animals”)

Pricing and Features

• Free – 1,000 Nudges/month
• $9 – 10,000 Nudges/month
• $29 – 100,000 Nudges/month
• $89 – 1,000,000 Nudges/month

Because it is a native Shopify app, Nudgify automatically identifies which of your website’s pages are product pages, collection pages, and basket pages. This makes it easy to assign different types of messages to different kinds of pages. The range of nudges and customization options make Nudgify perfect for building trust instantly.

Conclusión

In the competitive world of eCommerce, using a social proof app for your Shopify store can make a significant difference in converting visitors into loyal customers. Whether you choose Social Proofy, FOMO, Provesource, Fera, Bizzy, or Nudgify, each app offers unique features and benefits suited to different needs.

Remember, the key to effective social proof is authenticity. Ensure that the data you display is real and honest to build genuine trust with your customers.

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