A recent sales popup, also known as a “live sales notification,” is a simple and effective approach to persuade website visitors to stay longer. Do you believe you don’t require it? Consider this: 98% of people who visit your website every day leave without taking any action.
That’s a depressing number, especially if you run an e-commerce business that depends on sales. It doesn’t have to be that way, according to a recent sales popup. Recent sales popups leverage social proof and FOMO (“fear of missing out”) to convince your visitors that others exactly like them are visiting your site, buying your products, and signing up for your email list.
The Advantages of Using a Recently Sold Popup
According to our findings, 92% of consumers trust peer referrals. Social proof marketing allows you to display all of your subscribers and customers who have already voted in your favor by purchasing and subscribing to your newsletter. Some of the advantages of employing recent sales pop-ups include.
To Assist Visitors in Making Decisions
Visitors can make better judgments after seeing a recent sales popup because they don’t have to go to a specific page on your site to see what others are purchasing or doing.
A live sales notice can be exactly the push a consumer needs to make a decision if they’re stuck on a product page trying to decide whether to buy one product or another.
Instill a sense of urgency in your audience. FOMO can also be used to encourage sales and other activities via recent sales popups. Seeing a lot of activity for a product they’re interested in could be enough to convince a shopper to purchase before it’s too late!
Create campaigns that are specific to your audience
Recent sales popups can be used to target specific visitors or activities you want them to take on your site. If you’re attempting to get users to sign up for your email newsletter, for example, your most recent sales popup may highlight how many people have already done so.
You can also utilize recent sales popups to shift stale products by building a campaign that shows purchases for certain products or by providing sales details for those products.
Increase the number of conversions
Recent sales popups have the potential to enhance conversions. In fact, Social Proofy, the social proof software we’re using in this tutorial, can help you boost site conversions by up to 15%! This is achievable because you have the ability to draw visitors’ attention to the things you want them to buy or the actions you want them to perform.
Let’s make a recent sales popup now that we’ve discussed the perks.
Create a sense of trust
Customers seek confirmation from third sources that aren’t biased. That’s why before making a purchase, 92% of customers read reviews. Product reviews are 12 times more trustworthy than manufacturer or store owner sales copies.
Adding recent sales popups to your site allows you to display verifiable site activity on any page without having to wait for customers to find product reviews. A basic sales pop can be worth the cost for very small stores with few repeat customers. However, most Shopify companies are generally better off opting for the more comprehensive alternative due to the low cost of these applications (especially when seen as a strategy to enhance the ROI from paid advertising).
It’s also worth noting that many of the applications on this list’s free plans aren’t suitable for long-term Shopify Sales Pop solutions. Consider the free plan to be an extended trial before upgrading to a paid plan with additional features and freedom.
If you want to know more about Social Proof please see the related article.
Click here if you want to implement and increase your conversion rates with Social Proofy’s recent sale popup.