Every day, consumers are flooded with thousands of advertisements. While advertising is still a quick and easy way to get your message in front of the right people, they aren’t the end-all solution for convincing your prospects to purchase. Incorporate social proof in your marketing communications to accomplish this.
The influence of social proof on your bottom line can be substantial. Trustpilot discovered the following in a large study conducted across places and generations:
Sixty-six percent of customers were more likely to buy a product if the sales message featured social evidence. A product with positive star ratings was more likely to be purchased by 82 percent of consumers. Consumers were 86% more inclined to buy a product from a company that displayed positive star ratings on their homepage.
Social proof uses psychology to persuade your target audience to take action by demonstrating that others have done so. It’s a powerful marketing strategy that’s simple to implement if you have the correct tools. We’ve compiled a list of 10 of the top social proof software products we’ve come across.
What Is Social Proof and How Does It Work?
When we replicate the actions of others in order to fit in with the group, we are referred to as “social proof.” It’s basically a case of peer pressure. Consumers are more likely to trust actual people (their peers, influencers, and celebrities) than a product ad, which is good news for marketers. As a result, social proof is a marketing strategy worth pursuing. The concept of “normative social influence” underpins social proof. People will conform to be perceived as similar to, or accepted by, an influencer or society as a whole, according to this theory. Check out our detailed article about this particular subject.
There are a number of technologies available these days that can assist you in leveraging social proof for your organization. We’ll go through 10 of the greatest social proof software products on the market today, as well as their features and pricing, in this part.
Social Proofy is a social proof software application with a user-friendly UI and 32+ widgets to implement on your website or other apps.
Using a pop-up architecture for user flow, Social Proofy makes it simple to produce a new social proof notice. Each tab only has a few options, making it nearly hard to make a mistake. You may now modify your social proof alerts, making them generate more conversions than ever.
Easy to use, easiest to implement. The most budget-friendly tools in the market. No notification limitation.
Testimonials are an excellent source of social evidence, but gathering and curating them takes a long time. Boast is a social proof software platform that streamlines the process of obtaining text and video testimonials. It also interacts with Facebook and YouTube, allowing you to share your video testimonials on several sites.
Customers can now use the Boast mobile app to record their testimonies directly from their cellphones, making the entire process even easier.
Testimonial Ratings: Give each testimonial you receive a score so you may highlight your finest videos first.
Thank You Messages with Conditions: With a simple metric, quickly review client feedback, product or service evaluations, and overall customer happiness. Weekly Request Reminders: Every week, Boast will send you an email asking if you’d like to request a testimonial from any of your clients.
Pricing that boasts
Pricing for Boast starts at $25 per month (paid annually) for 1 testimonial collection form and 20 monthly testimonial videos of up to 5 minutes each.
Pulse, Proof’s social proof software product, displays notifications of real people’s behaviours on your site. Pulse is used by over 20,000 websites, with an average conversion increase of 10%.
Hot Streaks: Display the total number of visitors who have visited your site and taken action.
Live Visitor Count: Showing the number of visitors now visiting your site or page creates a sense of scarcity and urgency.
Recent Activity: Display a real-time feed of what’s going on on your site right now.
Pricing for Proof
For up to 2,000 unique visitors, Proof pricing starts at $29/month (when invoiced annually).
Provely offers a simple and easy-to-use user interface, and it just takes a few minutes to get up (2 minutes flat, according to their website). Once set up, it will automatically detect new signups and display them.
You can show alerts based on real-time action, rotate through notifications for a set period of time, or show notifications for previous/historical activity with Provely’s three campaign kinds (live, rotate, and past data).
Widget Customization: Select from a variety of elegant popup templates.
Color Scheme: Use contrast to make your widget stand out or integrate it into your brand and website design.
Location: To assist in personalizing your social proof to your audience, only show lead/sale notifications from a specific country.
Provely is one of the less expensive social proof software packages on our list, with a starting price of $97 per year.
Fomo comes with a number of pre-built layouts and display rules, but you can also develop your own. The customization options available with this social proof software tool are exceptional. Without a developer or a single line of code, you can design notifications that look and sound exactly the way you want them to.
Fomo’s patent-pending architecture allows for an infinite number of message variants.
Filters: To control each element, include fallbacks, automations, and styling.
Fomo optimises conversions via machine learning, but you can fine-tune 30+ variables based on your own consumer knowledge.
Pricing for Fomo
Fomo costs $19 per month for up to 25,000 notifications per month.
SocialProve is straightforward to set up and displays simple and elegant notifications to visitors on both desktop and mobile devices. WordPress, Wix, ClickFunnels, Leadpages, HubSpot, Instapage, Squarespace, PayPal, and Stripe are among the more than 120 content marketing tools, payment systems, marketing funnel apps, and other programs that it interfaces with.
Show who’s signing up on your site with live activity notifications.
Notifications of Live Counts: Show visitors how many other people are looking at your page.
Notifications for Visitor and Activity Combos: Display how many people came to your site or took an action.
Pricing for SocialProve
Pricing for SocialProve starts at $359 per year for up to 25,000 notifications.
Yotpo was created with eCommerce store owners in mind, and it comes with a robust set of features to help you market and sell more. Because of its reviews feature, which allows you to collect and show reviews and ratings automatically, we’ve included it in our list of the finest social proof software solutions.
Yotpo sends automated messages to your consumers when they make a purchase, urging them to submit a review. Yotpo uses the same AI technology to display your reviews to people who are visiting your website at the perfect time.
Review Request Emails: Using artificial intelligence and in-mail technologies, collect more site and product reviews, ratings, and Q&A.
Get quick & dependable answers from previous buyers and your team to make it easier for customers to ask inquiries and reduce shopper hesitancy.
Custom Questions: Get more informative and useful evaluations with crucial themes that your customers are looking for, and tailor each form to your company’s demands.
Pricing at Yotpo
Yotpo is a free plan that allows you to place up to 50 orders each month. Before you can acquire pricing for paid plans, you must first see a demo.
Thrive Ovation is another WordPress social proof plugin that makes adding testimonials to your eCommerce site a breeze. It has a tagging system that makes it simple to find the testimonials you wish to use on each page. You can also use it to add social media and blog comments to your testimonial library.
WordPress Comments into Testimonials: With a simple click, convert WordPress comments into testimonials (no cut and paste).
Social Testimonials: Convert social media comments into testimonials that are ready to use.
Collection Automation: Create dedicated testimonial gathering landing pages, blog articles, or opt-in forms to automate your testimonial collection process.
Pricing for Thrive Ovation
A single site license for Thrive Ovation starts at $19.
Customers’ text reviews are displayed on Trustpilot. Businesses that wish to build a strong and honest connection can request reviews, or customers with their own accounts can write them. Each review is rated on a scale of one to five stars. Trustpilot is a powerful social proof platform for open conversations about the quality of items and services businesses offer since reviews are published promptly.
Customers are invited, and reviews are responded to.
Get feedback on products, services, and locations.
Reviews should be flagged and reported.
Reports on performance are available.
Pricing on TrustPilot
A free package with basic reporting, two TrustBox widgets, and basic reporting is available from TrustPilot.
LetConvert displays recent visitor activity and a current visitor count, as well as Power Trails, which display the number of conversions that have occurred on your site. You can alter the fonts, colors, and animations in LetConvert to match your brand. It also goes a step further by utilizing client cards, which allow you to track a buyer’s journey after they join up.
Upload a list of your current users to display on your website using custom curation.
Advanced Triggers: Control when the alerts appear on your website.
User Journey: Create a map of the user’s whole journey through the website.
Pricing for LetConvert
LetConvert’s pricing starts at $5.99 per week (paid annually) for up to 10,000 monthly unique visitors.
Select the Most Effective Social Proof Software for Your Website
With over 95% of buyers checking online reviews before making a purchase, and 91% of 18–34-year-olds believing online social proof as much as personal recommendations, it’s apparent that social proof may be a game-changer for your business. You’ll need the correct tools to get the most out of your social proof efforts and exploit this strong marketing approach. Any of the 10 social proof software products on our list will assist you in improving your marketing message and leveraging social proof.