Let’s face it: every business owner wishes to increase product sales. Knowledge-based commerce experts are no exception.
There is no need to feel bad about it. You entered into business to make money, so if you want to raise revenue and profit, you must increase sales. It’s also not wholly self-serving. If you sell more products, you’ll have more time and resources to create new things for your audience. After all, you’re selling your expertise, which others are willing to pay for.
However, determining how to boost sales isn’t always straightforward. Perhaps you’ve already established a landing page, launched a blog, and set up your Kajabi website. What are your plans for the future?
Perhaps you’ve seen sales growth in the past, but they’ve plateaued recently. You’re not experiencing the same level of consistent growth as you were previously. What steps can you take to reclaim your upward mobility?
Each of these 10 selling tricks might help you improve sales, regardless of your expertise or sector. They also offer the benefit of assisting you in increasing your brand equity and recognition among your target demographic.
1. Ready? Best Strategy Straight Ahead
Are you having trouble with converting your visitors into customers? Here is the answer. If you’ve never heard of Social Proof, click to learn more. Social Proofy provides 30+ FOMO widgets without knowing a single line of coding. Easy to integrate on your website. By the help of these widgets, you will be able to convince people that your Kajabi website is recommended by all and cherished. Therefore this will help you to reduce your bounce rates and develop your Social Proof game. Even if you know what Social Proof is we still recommend you to read the article above.
2. Get to Know Your Clients
Customers are the bread and butter of your business. You’re in business because of them. If you don’t have them, you’re just talking to yourself. That’s why you should use buyer personas to get to know your customers. Consider a buyer persona to be a fictional character’s brief history. For example, suppose your ideal consumer resembles Sheldon Cooper from “The Big Bang Theory.”
The following is an example of a buyer persona:
Sheldon is an upper-middle-class single academic professional. He enjoys reading comic books, playing video games, and challenging his pals to intellectual challenges. Sheldon is a creature of habit who likes routine over spontaneity. He is a first adopter of new technology when it is released.
You can see how detailed buyer personas can help you target the right people, whether you’re using paid ads or inbound marketing to reach out to them.
Multiple buyer personas are possible for businesses. They should be based on demographics, age, gender, and other influential elements in purchasing decisions. One of your digital items could be targeted at Buyer Persona A, while another is targeted at Buyer Persona B.
3. Conduct an Audience Survey
What methods do you use to get to know your target audience? Interrogate them. A semi-annual survey can help you stay on top of your clients’ needs. What has changed about them? What hasn’t changed about them? What are they expecting you to make next?
You may poll your audience using your email list. Ask them to answer a few questions—three to five is usually a good number—and reward them with a special offer, such as a coupon code. You may improve involvement by incentivizing it.
Another way to poll your audience is through social media. The more you know, the better your items will be. Another way to assess your audience is through social media. The more you know, the better your items will be. “# Kajabi”—get the word out on Twitter!
4. Upsell and cross-sell opportunities based on your knowledge, your e-commerce products
Down selling may appear to be a negative experience, but it is not. Consider this: Would you prefer a customer to buy your cheapest digital product or none at all?
“My cheapest product,” you most likely replied.
Upsell and downsell your Knowledge Commerce products in some way. On your sales site, a “Suggested Products” section might be really beneficial. Perhaps a visitor can’t afford your $500 course, but would gladly pay $99 for your $99 mini-course.
You may also use email marketing to upsell and downsell. In an email, recommend your most expensive course, then add, “But Wait, That’s Not the Only Option.” Include your less expensive courses below that.
5. Encourage word-of-mouth marketing
Word-of-mouth advertising meant exactly that back in the day. During in-person talks, people would spread the word about items and services they liked. And it still occurs.
Word-of-mouth, on the other hand, now takes place digitally. While texting, conversing via email and posting on social media, people suggest the items they adore.
Ask them to spread the word about your items if you want them to talk about them. People are more inclined to share your creations with their networks if you specifically invite them to talk about them.
Also, don’t forget about your family and friends. Remind them that you’re in business and seeking customers on a regular basis. That way, when they meet someone who might benefit from your products, you’ll be top of mind.
6. Make a special offer that is only available for a limited time
Urgency is favorably received by customers. They suffer from FOMO (fear of missing out), and they are often prone to impulse purchases. Consider limited-time deals in the context of retail stores’ point-of-sale stations. You’re about to check out with your basket full of delights when you see a small, low-cost item on a nearby shelf. You take it, put it in your cart, and raise your overall cost.
On television, limited-time deals are also effective. It is frequently used by stations such as QVC and HSN. People might use a countdown timer to remind them to act before the products run out or the sale finishes.
Apply the same principles to your items. Impulse purchases might be encouraged by a limited-time promotion or offer.
7. Participate in social listening exercises
Listening to social discussions online, mainly on social media, is referred to as “social listening.” For example, if your name or brand is mentioned on Facebook, you’ll want to know about it. Setting up Google Alerts is a good place to start when it comes to social listening. You’ll get an email with a link to the page whenever your company’s name is referenced online, for example.
You can also follow branded hashtags and hashtags linked to your industry. Tools like Mention and Buzzsumo can automate and speed up the process, but if you’re on a budget, you can also do it manually.
What exactly is the purpose of social listening? You can join in on discussions about your company or sector and direct people to your landing pages.
8. Create a Loyalty or Rewards Program
People enjoy being rewarded for doing things they would normally do, such as shopping at their favorite online merchants’ online stores. You undoubtedly participate in a few rewards or loyalty programs, such as those offered by your local grocer.
Setting up a loyalty program for your digital products encourages customers to stick with your brand and buy from you again and again. They’ll be more likely to click the “buy” button if they know they may get a discount on your current online course just because they’ve purchased from you before.
9. Give your best stuff away for free
Because they don’t want to devalue their products, many business owners avoid giving away important information. Giving up some of your greatest advice for free, on the other hand, can actually increase your sales.
Consider that for a moment. Don’t you want to discover what exceptional value someone delivers through paid items if they’re prepared to give out free secrets and insider tips?
Furthermore, generosity is a strong motivator. People want to be around people who are generous with their time and knowledge. If you need to enhance your sales, be that person. Lead magnets, blog posts, infographics, and other content can all be used to distribute this information.
10. Create a platform and a voice for yourself
If you’re looking for the missing piece in terms of sales data, it’s possible that you don’t have a brand or a voice. Alternatively, you may not have complete control over your brand and voice. Every entrepreneur has a distinct identity. He or she has a voice as well. It’s not performing its job if neither is carefully chosen and geared to entice customers.
Consider the people you follow on social media. What do you find appealing about them? Why do you pay attention to their content rather than that of others? It’s most likely a matter of brand or voice—or both. You admire the person’s ideas, views, and style, or the person’s voice strikes a special chord with you.
The more time you spend finding your voice and constantly promoting your brand, the more revenue you’ll generate.