A recent sales popup, also known as a live sales notification, is a simple and effective approach to persuade website visitors to stay longer. Do you believe you don’t require it? Consider this: 98% of people who visit your website every day leave without taking any action. 98% of the time.
That’s a depressing number, especially if you run an eCommerce business that depends on sales. It doesn’t have to be that way, according to a recent sales popup.
Recent sales popups leverage social proof and FOMO “fear of missing out” to convince your visitors that others exactly like them are visiting your site, buying your products, and signing up for your email list.
We’ll show you how to add a recent sales popup to your site to increase income and engagement in this article. Let’s start by discussing how implementing a recent sales popup might help both you and your visitors.
The Advantages of Using a Recently Sold Popup
According to our findings, 92 percent of consumers trust peer referrals. Social proof marketing allows you to display all of your subscribers and customers who have already voted in your favor by purchasing and subscribing to your newsletter.
Some of the advantages of employing recent sales popups include:
Create a sense of trust
Customers seek confirmation from third sources that aren’t biased. That’s why, before making a buy, 92 percent of customers read reviews. Product reviews are 12X more trustworthy than manufacturer or store owner sales copy.
Adding recent sales popups to your site allows you to display verifiable site activity on any page without having to wait for customers to find product reviews.
More Testimonials: Do you require additional product reviews? Check out our advice to increase your social proof and gain more reviews.
Assist Visitors in Making Decisions
Visitors can make better judgments after seeing a recent sales popup because they don’t have to go to a specific page on your site to see what others are purchasing or doing.
A live sales notice can be exactly the push a consumer needs to make a decision if they’re stuck on a product page trying to decide whether to buy one product or another.
Instill a sense of urgency in your audience. FOMO can also be used to encourage sales and other activities via recent sales popups. Seeing a lot of activity for a product they’re interested in could be enough to convince a shopper to purchase before it’s too late!
Create campaigns that are specific to your audience
Recent sales popups can be used to target specific visitors or activities you want them to take on your site. If you’re attempting to get users to join up for your email newsletter, for example, your most recent sales popup may highlight how many people have already done so.
You can also utilize recent sales popups to shift stale products by building a campaign that shows purchases for certain products or by providing sales details for those products.
Increase the number of conversions
Recent sales popups have the potential to enhance conversions. In fact, the social proof software we’ll be utilizing in this article, Social Proofy, can help you increase site conversions by up to 15%!
This is achievable because you have the ability to draw visitors’ attention to the things you want them to buy or the actions you want them to perform.
Demonstrate that the brand is well-liked!
A visitor who is unfamiliar with your brand may come to your website through social media or marketing efforts. Although the appealing taglines or graphics may have enticed him to the website, a wise buyer will not make a purchase on the spur of the moment.
However, with current sales popups, a company can demonstrate the brand’s appeal and how much consumers love their products! Gain their trust by demonstrating your dependability and security through previous client experiences.
It’s simple to promote your best-sellers. The days of sending a newsletter with a list of your hot products and a request for the subscriber to visit your site are long gone.
Instead, inform everyone about your best-selling items. Use the most recent sales notification popups to reveal what’s hot and what’s not! There will be no more inconvenient emails that wind up in the trash!
Make an effort to make a decision. A potential consumer is stuck on a product page, unsure whether or not to purchase the item. Meanwhile, a recent sales popup displays, informing him or her that another user has recently purchased that item. This popup will help them move from being perplexed to making a decision.
They will be motivated to buy it for themselves as well. With a recent sales notification, consumers at the bottom of the sales funnel can be converted into paying clients!
Use FOMO to your advantage
The fear of missing out! FOMO affects everyone, including your consumers. Use a current sales popup to take advantage of this psychology. If a visitor to your website notices that someone has purchased an item, they will check the same product and, to some extent, make the same purchase.
So, when people don’t want to be left out, the recent sales popup aids conversion and so money. Demonstrate to them that people just like you are not only browsing the website but actually purchasing the things, despite the fact that they are not. Encourage them to convert!
Purchase is required immediately. Demonstrate to them that the products they’re looking at are already being purchased. It’s possible that they’ll run out of stock.
Seeing a lot of purchases for an item they’re interested in or viewing may be enough to convince a visitor to buy before it’s too late!
