15 ejemplos de páginas de aterrizaje de webinars para aumentar sus tasas de conversión
Para cualquier organización, las páginas de aterrizaje son esenciales para generar clientes potenciales. A veces se denominan "páginas de captación", ya que su objetivo es extraer información de todos los que las visitan.

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For any organization, landing pages are essential for generating prospective leads. They are sometimes referred to as “squeeze pages” since they aim to extract information from everyone who views them.

Before reading this article we highly suggest you read What is a Landing Page & Why is it Important? Use Cases

Here is the list of 15 remarkable Webinar Landing Page Examples:

1. WordPress

To get started using the free content management system, WordPress offers introductory webinars. WordPress beginners are the target audience for its landing page. With a FAQ section, it also captures long-tail keyword phrases.

Why is this landing page effective?
This landing page has more text than the norm, but it is kept manageable by placing some of it inside the expanding FAQ modules on the right. Visitors can start developing more rapidly if they don’t need to register and just have a few basic questions they want answered.

Multiple CTAs: To capture registrations with the least amount of scrolling, CTA buttons appear at the top and bottom of the page.


2. BrightEdge

Another website that provides supplemental quick webinar classes is BrightEdge. It serves as an SEO tool that makes its employees’ expertise available to anyone who is ready to provide their email address through on-demand webinars.

Why is this landing page effective?
In order to establish a little additional trust with visitors and let them know who they will be hearing from, it is typically a good idea to include high-quality headshots of your speakers (along with their role and firm).

This landing page emphasizes how quickly and on-demand the course may be viewed. The “Watch Now” CTAs nudge users to fill out the form and get into the subject at hand.


3. Airbnb

Being an Airbnb host is a significant step, so the company offers a webinar to help prospective hosts set up their listings.

Why is this landing page effective?
Human touch: Using Airbnb is undoubtedly greatly influenced by interaction with other people. You are, after all, a guest in someone else’s house. You’re in excellent hands because the webinar host is portrayed on the landing page as a knowledgeable and personable instructor.


4. Wix

For novice website owners, website construction platform Wix offers live and recorded webinar classes. Users can find out how to manage an online store, perform SEO optimization, or, as in the example above, use Facebook and Instagram for marketing purposes.

Why is this landing page effective?
Create forms that only request the information you absolutely must have from users. This makes completing the forms easier and gives the impression that consumers aren’t giving as much information away to access your content.

Everything users need to know about the event and sign up is contained on the page above the fold, eliminating the need for scrolling. Once more, the less users have to do, the better.


5. Hootsuite

Hootsuite, a top social media management platform, hosts webinars for digital marketers, including this one on social shopping experiences, that are led by content strategists.

Why is this landing page effective?
The wording on the page creates urgency to encourage sign-ups: In a post-pandemic environment, you require a social storefront.

Engaging visuals: To grab visitors’ attention, the landing page has a distinctive and imaginative featured image.


6. UXPin

The product design platform UXPin provides educational materials, such as recorded webinars on UX strategy, techniques, and best practices, through UXPin Studio.

Why is this landing page effective?
Benefits that are obvious to a new reader: It is clear to a new reader how this webinar will benefit them and why they should choose this teacher in particular.

Minimum required information:The bare minimum information a landing page can request is an individual’s email address, which is all that is required to access this webinar. The idea behind this strategy is probably to convert users with excellent webinar material who will then be open to receiving follow-up advertising emails.

Bright CTA: A guest list and the CTA “Claim your place” are both prominently visible on the side. There is no need to scroll back up or down to find the CTA because it remains visible and adheres to the screen as you scroll.


7. Slack

Slack holds webinars to explain new features and show users how to utilize the platform more effectively. Each of its landing pages for webinars adheres to a fundamental structure created to encourage user registration as soon as possible.

Why is this landing page effective?
Modern style: Judging from the landing page’s graphics alone, Slack goes above and beyond what most businesses include in their page design standards. Each page even includes a unique graphic that you’ll remember, and the design is simple yet powerful.

Slack gets right to the point when explaining who this webinar is for, how long it will go, and why you should attend.


8. Calendly

Simple and direct: The material on Calendly’s page is not overpowering. While keeping everything visually consistent and on-brand, it offers essential information and a brief signup form.

A number of CTAs. To attract any potential visitors prepared to speak with sales, the landing page promotes Calendly’s software in addition to the signup form.


9. Adobe

For visual creatives, Adobe provides a variety of live and on-demand webinars on a wide range of topics. To make the process easier, each webinar has its own registration page.

Why does this landing page work?
The focus is on form: The website doesn’t spend time with a detailed description of the event because this form is pretty long.

Normally, we don’t want to redirect visitors away from the landing page before they hit the submit button, but in this case, it may be necessary if there is a condition that visitors need to see. In this case, the landing page’s main text links to a different webinar in a subtle way.


10. Duolingo

Although Duolingo’s mobile learning app is its most well-known feature, you may not be aware that it also provides online webinar lessons. Users are paired with teachers through Duolingo Events, which promotes learning in a setting more like a classroom.

Why is this landing page effective?
Consistent user experience: It’s typical for webinar landing sites to drop their larger corporate identity, but Duolingo events maintain their distinctive typography, button style, and even icons, so visitors know it’s a real learning option.

Additional CTAs: To encourage students to register for many classes at once, the page also has additional CTAs that connect to events hosted by the same party.


11. SproutSocial

Sprout Social offers several dozen webinars on how to increase your social media presence. Each webinar landing page is concise, with a standout form and a clear value proposition.

Why is this landing page effective?
This page doesn’t hesitate to make its sign-up form stand out with its clear form and CTA. Due to its placement on the left side, it is probably the first thing you will notice, and we wager that this influences the number of submissions.

Associated webinars The page lists additional pertinent webinars you might be interested in below the primary form and description. Importantly, users won’t see these unless they scroll down the page seeking additional information because they are located way below the register area.


12. Google Digital Garage

A nonprofit learning platform called Google Digital Garage was created to aid professionals in developing their professional skills. Along with comprehensive courses and certifications, it also provides one-time webinars and recordings.

Why is this landing page effective?
Cautionary CTA wording Users must first create an account before they can enroll in the course. The CTA, however, hides this information; instead, it directs users to create an account if they are not already logged in. Users are more likely to sign up as a result than if the CTA had just said, “Create an account,” or something similar.

The majority of landing pages on the Google Digital Garage website are straightforward and don’t have a lot of content. Google’s simple presentation is consistent across all of its services.Furthermore, it makes the webinar appear more approachable and low-commitment.


13. Inbound

Thousands of digital marketers, salespeople, and success specialists travel from all over the world to attend INBOUND conferences each year to learn from the top experts in their fields. INBOUND has changed over the last few years to an online experience with dozens of webinar sessions every week.

Why is this landing page effective?
We are color lovers! We believe we do it fairly well. An eye-catching color scheme attracts attention to the button you want people to click. This landing page stands out from other event pages you may encounter due to its animated feature.

a number of CTAs. There are three distinct “Register Now” buttons spread out over the page, ensuring that one is always visible.

Even farther down the page, there is an interactive slider that you may click and drag. When appropriate, a little interaction can increase the likelihood that visitors will convert.

14. Canva

Canva offers webinar sessions to teach you how to use it, just like the other platforms on this list. Larger subjects like social media marketing and design thinking are also covered in some webinars.

Why is this landing page effective?
Colors that pop: We adore the images Canva uses on the landing pages for its webinars. This seemingly unimportant feature was clearly given a lot of care in order to make the webinar feel more approachable.

Canva allows you to sign up for any of the various sessions of this particular webinar on a single page, as opposed to visiting five different landing sites for five different session times. It’s not a good idea (yes, I’ve seen this before.)


15. MailChimp

The brand-new Mailchimp user onboarding webinars assist new users in becoming familiar with the technology in a live environment. A video introduction teaching the fundamentals is also displayed at the top of the landing page. Further down the website, customers can sign up for webinars that have more in-depth information.

Why is this landing page effective?
Users are promised a “plan of action” for their first 30 days of using the application, according to the blurb at the top of the website. It’s something you can do to feel like you’re moving in the right direction.


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