Las 10 mejores herramientas de marketing de contenidos que deberías utilizar en 2022
Cualquier estrategia de marketing de contenidos busca atraer a nuevos consumidores y mantener a los existentes creando y conservando material relevante y de alta calidad de forma regular.

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There are a variety of content marketing solutions available. Here are the 10 best tools that will assist you in completing the task.

But keep in mind that no content marketing technology can replace a solid content marketing strategy and the time and effort that goes into it.

Any content marketing strategy seeks to attract new consumers and keep existing ones by creating and curating relevant and high-quality material on a regular basis. The goal of content marketing is to impact customer behavior and help them make better purchase decisions. It’s a constant process that should be included in your whole marketing strategy.

If you’re using content to generate traffic, leads, and sales, you should be aware of the obstacles that come with it. While you may use a content pillar approach to improve the ranking of your hero content, the high degree of competition means you’ll have to advertise it constantly. Now, in order to advertise your content across many platforms, you must first develop a plan, define brand style standards, conduct audience, and competition research, and so on.

Without further ado, here are 10 content marketing tools you’ll need in 2022 to be successful with your content initiatives.

1. Semrush

The SEMrush Content Marketing Platform, which helps manage the whole content generation and distribution process, may be used by your content marketers. It assists your content marketing team in developing and implementing a data-driven content plan that is suited to the tastes of your target audience.

Your SEO specialists may also utilize the SEMrush CMP to find out what are the most popular topics, headlines, and searches for the content. It facilitates marketing team cooperation and provides a consolidated area for tracking success.

CMP has a unique function that generates concise reports with actionable optimization recommendations based on the search result positions of your competitors. This Google documents add-on makes it simple to follow SEO best practices while satisfying the expectations of your audience.

Each subscription comes with a 7-day trial that allows you to try out all of the platform’s features. In addition to the CMP service, SEMrush provides SEO, competitive research, PPC, and social media monitoring solutions.

The Pro plan costs $199.95 per month. Then there’s the Guru plan, which costs $229.95 per month, and the business plan, which costs $449.95 per month.

2. ClickFunnels

ClickFunnels is a multi-purpose content marketing tool. This will liberate your company from coding and programming limits.

With efficient keyword mapping for your sales funnel, it can also help draw visitors step by step through the sales process. This will display your users the most relevant material and the one product or service they require to address their problems.

Example of a ClickFunnel
To market, sell, and distribute your material online, use ClickFunnels. It’s also excellent for building a sales funnel with a smart shopping cart and a one-click upsell email. Among the few capabilities, you’ll be able to employ Facebook marketing automation in conjunction with a simple drag-and-drop web page builder.

ClickFunnels has two pricing tiers: Basic ($80.84/month) and Platinum ($247.50/month).

3. StoryChief

StoryChief allows you to write and publish interactive pieces to numerous locations at once, making your content marketing efforts more efficient. You may publish your content on WordPress, Medium, Shopify, and other third-party platforms, as well as social media and email marketing services like Mailchimp, all at the same time. Every time you publish a new piece of content, your subscribers receive an email notification. Anyone can access the article after you make the URL public.

StoryChief is also an excellent tool to use if you want your team members to communicate and give each other feedback on their work.

It’s easier to track your content’s performance and compare it to other articles in the same campaign when it’s categorized into campaigns. You can easily track the success of your material with this method.

Furthermore, StoryChief includes a fantastic function that allows you to check the performance of your SEO keywords in the tale right away. To keep track of upcoming publications, use a content calendar. The cost of a package is determined by the number of articles you intend to publish per month and the features you require. A free trial is available as well.

A Team plan will set you back $100 per month, a Team Plus plan will set you back $180 per month, and the Agency Plan will set you back $350 per month.

4. Tapinfluence

Tapinfluence was founded as a community network for bloggers, but it is now known for bringing together all content creators, influencers, and companies through practical information that inspires people.

Take the example of Tapinfluence

Another important part of the platform is reshaping content and how it should be provided to end users. Content marketing managers can use this tool to build and execute a sophisticated influencer marketing program. It makes it simple to track how the material performs outside of blogs. Furthermore, you will get the opportunity to meet influencers that will assist you in increasing blog engagement.

Pricing: There is no set price based on the functionality you require. The Influencer Discovery feature costs $169 per month for a monthly subscription and $90 per month for an annual subscription.

5. BuzzSumo

BuzzSumo is a well-known software solution that many content marketers use. Content marketers can use it as content curation and social media analysis platform to find and engage with the most prominent influencers in their sector, as well as their contact information.

BuzzSumo accelerates the content ideation and curation process by using keyword-driven content curation.

If you want to fully rework your content marketing strategy, this is a very useful tool. You can reinvent your content funnels with the amount of engagement data you obtain.

However, updating your approach may necessitate modifications to your planning and implementation. To do so, you’ll need to know what change management is and how it may assist you in establishing new tools and processes for your team. Then you can use BuzzSumo as a jumping-off point for implementing new content strategies based on new concepts and re-defined content marketing KPIs.

BuzzSumo can be used to determine the popularity of material across many channels based on the amount of engagement it generates on social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and others, where results are rated. This is a common strategy for generating new web content ideas that will appeal to your newly determined target group.

It also allows you to use custom filters to narrow down your search. You can, for example, filter out “how-to” content to limit your results to a specific location, omit a specific web address, and much more. BuzzSumo has a variety of features and, as a result, a variety of price ranges to meet the needs of professional SEOs and content marketers.

BuzzSumo has four pricing tiers based on the number of users and the size of the company.

There is a free version that allows you to conduct ten searches every month. Then there’s a $79/month Pro plan, a $139/month Plus plan, and a $239/month Large plan (all to be paid yearly to get a 20 percent discount).

6. Mention

Mention is a media monitoring and social listening software that delivers relevant data to content managers. Obtaining relevant information about what is being said about your brand, product, industry, competitors, and important opinion leaders is part of this process. Content managers with access to this information can see whether rivals’ content pieces are performing better in terms of trending topics and relevancy than others.

Give an example.
Mention will search through a billion web pages for conversations and references, whether on a blog, news or review site, social networking platform, or forum. You’ll have all of the relevant content information, as well as an understanding of what’s being said about your brand on the web.

It also has collaboration capabilities that make it easier to meet your content needs rapidly. You also receive filters to help you identify specific references, as well as spike notifications to keep you up to date on emergencies, all in one spot. To gain a sense of how people feel about your brand and product, you can utilize sentiment analysis and auto-tagging.

Pricing: A free package with limited functionality is available, allowing you to track up to 1000 mentions and receive one alert. The Solo project is $29, the Pro plan costs $99, and the ProPlus plan costs $199 and includes additional mentions and notifications.

7. Hiver

The majority of content marketing is often dependent on efficient collaboration between several teams within your company. Bring in Hiver, a customer service software, and you’ll see how it can help you manage your company’s sales and customer service divisions directly from your Gmail inbox.

To work on shared email addresses like sales@ and support@, teams do not need to log out of their Gmail accounts.

This one has the potential to transform the entire email game for content marketers, especially because it eliminates the need to write the same letters again and over. Using Google Suite, Hiver may be used to build email templates for frequently used emails. The WYSIWYG editor can also be used to store and add Hiver’s email template to folders.

In Gmail, the “Compose” box has a link to your library of saved templates. This makes it easy to quickly access and sends template-based emails to the right people.

Hiver also allows your team to collaborate on an email without accidentally sending unwanted messages to the recipient. There will be no more combing through emails in search of sent notes.

Hiver offers three pricing options: Lite, Pro, and Elit. The Lite plan costs $15 per month per user, the Pro plan costs $39 per month per user, and the Elite plan costs $59 per month per user.

8. Kapost

You should send the curated material to niche audiences who are likely to convert. Use Kapost for this since it allows you to disseminate relevant content to the correct audience at the right time, increasing conversion rates. Kapost also provides end-to-end editorial process management. Kapost makes it simple to set up processes that you can amend at any moment, allowing your team members to provide feedback to one another right in the tool.

This strong content marketing tool is comparable to Google Docs/Drive in that it provides you with a content store. It helps essential workers to keep track of the status of each asset, as well as the next steps, the author, and the due date for each document. Kapost will allow you to edit and identify metadata attributes such as the customer (important for agencies), deadlines, purchase phases, tags, Twitter status, and so on.

You may use Kapost to brainstorm content ideas, onboard and organize authors, manage the content creation process, as well as schedule, distribute, and advertise the material. The program can also handle video, Twitter, and downloadable eBooks in addition to textual information.

Pricing: There is no set price, however, it will range from $1200 to $3500 each month based on your needs.

9. GetResponse

GetResponse can be used for email marketing, building a website, running sponsored adverts, constructing sales funnels, and even automating marketing activities by marketing managers. If you want to create a unified content marketing strategy that includes website tracking and live, on-demand webinars, this is a terrific tool to use.

GetResponse’s free content marketing tools can be used by your content team, but some advanced features are only available to premium users.

GetResponse offers three service levels that can cater to a wide range of consumers.

You can try it out for free to see whether it’s something you’re interested in. Other premium plans are available, the cost of which is determined by the number of members. A monthly basic plan ranges from $19 to $539. A Plus package will set you back between $59 and $599 per month. A Professional Plan costs between $119 and $599 per month.

10. Integración con Ceros

Ceros’ creators acknowledge that when they designed the program, they were aware that some businesses lacked the financial resources to hire marketing firms. As a result, this SaaS solution is built to allow you to accomplish the majority of your content marketing responsibilities in-house.

Ceros has made it onto my top content marketing tools list because it focuses on a specific area of content marketing: landing pages. Ceros is utilized by graphic design teams in most firms, who find its drag-and-drop design platform to be quite handy.

WordPress, Adobe Illustrator, MailChimp, Google Analytics, HubSpot Marketing Hub, HubSpot CRM, Zoho CRM, Zapier, Hootsuite, Facebook, Twitter, Marketo Engage, Act-On, Skyword, and Oracle Eloqua are just a few of the Ceros integrations.
To get an idea of the software’s pricing plans, you’ll need to contact Ceros.

Tools can only help if you have a clear understanding of the issue you’re trying to solve. Choose the finest content marketing tools that match your content marketing goals and KPIs if you’re on the lookout for the best.

Try out any of the above-mentioned programs if they appeal to you. This will give you a quick summary of the features and assist you in determining whether or not they are suitable for you.

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