Look no further if you want to learn how to create an awesome Shopify landing page. A Shopify landing page is a single page that visitors arrive at after clicking on an ad or any other link on the internet in order to give out their contact information, fill out a form, purchase things, or download an eBook, for example.
You can obtain greater exposure on Google using Shopify landing pages, allowing you to rank higher in the search engine results pages (SERPs) and drive more traffic to your Shopify store. If it seems like something you’d like to learn more about, you’ve come to the perfect place! Here are five different approaches to creating Shopify landing pages.
There are also examples included if you wish to acquire even more information. Make sure to have a look at them.
How to Make a Shopify Landing Page
Have you ever considered how crucial having a decent landing page is to the success of your company? Landing pages are vital for a variety of reasons, including SEO, PPC, raising average order value, building brand identity, and, most importantly, converting more people into leads.
Let’s take a look at how to create Shopify landing pages.
1. Create a Landing Page Within Shopify
Go to your Shopify dashboard and select Pages from the left-hand menu under Online Store. To create a new page, select Add page from the drop-down menu. First, go to Page Details and add your landing page copy, graphics, and call to action buttons.
Shopify landing page details
If you have a certain theme in mind, go to the Template area under Visibility on the right-hand side. Open the drop-down menu and select the landing page template you wish to use.
You can play around with the settings until you’re happy with them. Use Shopify SEO features like Search Engine Listing Preview to optimize your landing page for search engines. Remember to save any changes you’ve made.
2. Use Liquid to create custom landing pages
The second method for creating Shopify landing pages entails some technical expertise, time, and effort. Yes, I’m referring to Liquid. What is the difference between a Liquid file and a regular file? The liquid is a Ruby-based open-source template language designed by Shopify. Liquid tags define the appearance and arrangement of items. % and % are always at the beginning and conclusion of the sentence.
Existing themes can be customized, and you can develop your own landing page template. The nice feature of this system is that each piece can be customized. The disadvantage is that if you want to make many landing pages, you’ll have to design a separate template for each one.
We won’t go into detail on how to do this, but Shopify provides a helpful guide on the subject.
The steps are as follows:
Make your own page template.
Fill in the blanks on the landing page with content.
Include a newsletter in the mix.
Add a call to action to your page.
Combine all of the elements on a custom page template.
If you aren’t a developer or don’t have the funds to employ one, there are still ways to construct unique Shopify landing pages.
Pro Tip: You can engage Shopify partners and freelance developers for your landing page project on Upwork or other freelancer platforms.
3. Use Product Collections in Shopify to create landing pages
All Shopify themes, in fact, offer product collections, which you can utilize to create landing pages. The site also has its own set of instructions for making product collections.
Benefits of using product collections as a landing page include:
It will be simpler to design the page.
There will be less friction in the user experience because users are already accustomed to product collections.
It’s a quicker alternative to using the “add to cart” button.
To understand how to set up product collections pages on Shopify, follow the instructions below.
Step 1: From your Shopify admin dashboard, go to Products and pick Collections from the left-hand menu. Select Create collection from the drop-down menu. You may either manually add products or create an automatic category.
Step 2: Create your page’s title and URL. Make sure they’re both search engine friendly. Other options to configure include Collection type, Conditions, Collection image, and the template you’ll use.
Settings for collections
Step 3: For improved ranking outcomes, enable search engine listing preview. Remember to save your collection when you’re finished.
Step 4: Make a list of any tracking settings you employ in your paid advertising campaigns. Widgets, web notifications, pop-ups, and dynamic text can all be targeted to certain campaigns using this method.
4. Use a Shopify Landing Page Builder App
Using an app is one of the quickest and easiest ways to create a Shopify landing page. They usually include a drag-and-drop feature to make your job even easier. In a couple of minutes, you may create new landing pages and upload them to your store.
They also frequently offer integration possibilities with services such as email marketing automation, analytics, and conversion rate optimization tools. On the Shopify App Store, we’ll look over the three greatest landing page builder applications.
5. Create a subdomain and a landing page with a custom design.
The final option for creating a Shopify landing page is to create a subdomain and use a third-party tool to generate a bespoke landing page.
Adding a Subdomain to Your Website
You may provide your consumers with a branded website address by adding a subdomain to your wholesale store. Adding subdomains and linking a third-party subdomain are both covered in-depth in Shopify’s documentation.
What is the definition of a subdomain? A domain that is part of the base domain is referred to as a subdomain. The root domain of the URL help.shopify.com is shopify.com, and the help component is the subdomain.
Subdomains can be added to your Shopify store for free using the Shopify admin panel. In addition to myshopify.com, you can add up to 10 domains or subdomains to your Shopify store. Users of the Shopify Plus Plan can create up to 1,000 domains or subdomains.
Note: If you want to use a third-party app to create a subdomain, you must first create your subdomains in the third-party provider’s account and then connect them to your Shopify account.
Build an Awesome Shopify Landing Page Today
Making a Shopify landing page entails a lot of work. Hopefully, it appears to be doable at this point, and you’re ready to get started. Finally, remember to design your page with your target audience in mind. It’s critical that you design the page for your ideal customer in terms of both design and content.
Make use of the above methods and best practices to design a page that converts like crazy and delivers you, new clients, every day. Finally, don’t forget to test your landing pages on a regular basis. It’s uncommon to hit the jackpot with a landing page on the first try.
The finest landing pages are the product of extensive testing to find the right combination of components and content to entice visitors to click.