When it comes to conversions and optimization in B2B enterprises, well-designed landing pages can be one of the most simple and effective ways to boost sales. They are quick to generate, easy to manage and deliver fantastic results. Are you looking for a way to boost your landing page conversion rates?
Statistics and Best Practises for Landing Pages
1. Extend the length of your landing pages.
Most marketers prefer to have the call-to-action button right on top of the landing page design for B2B companies, so the potential lead sees it right away when they open the page. However, having a long landing page with a call-to-action button at the conclusion is now statistically proven to perform better. Why? Because users must first trust you and then decide whether or not to buy from you. Convince them with your content that you are worthy of their time, and they will no longer ignore the CTA button.
2. Include both text and images in your material.
While photos do not create CTAs on their own, they do offer value to your landing page’s written content. Visual-centric content is on the increase in marketing thanks to the massive popularity of Pinterest, Instagram, and Snapchat. Who knows what’s next given that podcasts and chat apps like Clubhouse are becoming increasingly popular? Is it possible to create landing pages that are just based on audio?
3. Taking Advantage of Marketing Automation
B2B email marketing is all about giving each consumer a unique experience. However, managing the workflow when you have to contact a hundred potential leads and respond to twenty prospects per day is difficult. Marketing automation comes in handy in this situation. Your sales team will have more time to focus on items that demand immediate attention, such as expediting the process of setting up a qualified appointment with a good prospect, thanks to an automated method of processing leads throughout the buyer’s journey.
4. Enhance the CTA with a compelling title.
Everyone understands that if you want people to read your post, you need an exciting, captivating headline. Did you know, however, that a good title is also required to attract customers? If you have a decent title, nine out of ten people will look at your CTA. To observe the effects, use this method with your next blog post.
5. Use Social Proof Widgets.
Consider this: When you buy something online, what do you do first? Isn’t it true that you should read product reviews? These evaluations are testimonials from satisfied business owners in B2B. Don’t be bashful if you have some outstanding business collaborations to show off—use them to show others that people trust you and are happy with your service.
If you want to know more about how to optimize a landing page for better PPC, check out this article.