The most delightful time of the year to spend all of your money is during the holiday season. By 2022, the number of online Black Friday buyers will have surpassed 100 million! If you’re a retailer, this might be a very successful time to take advantage of.
Black Friday is the ultimate shopping event, but it’s about more than simply finding the perfect pair of shoes or a fantastic deal on perfume! It’s also a great time to market your business and grow your following. If you own an e-commerce business, Black Friday is a day you don’t want to miss, but one issue remains: how do you stay ahead of the competition this year?
Black Friday is the period of the year when online retailers experience a large increase in sales. It’s also the time of year when those annoying pop-up adverts appear everywhere. These commercials aren’t just for increasing sales; they’re also a chance to showcase your brand and personality.
1. Collect Emails Before Black Friday
With Black Friday approaching, it’s critical that you start collecting emails from your customers by utilizing a popup right away. When consumers are in the buying mood, a popup can be a very efficient tool for collecting emails.
Gather email addresses through gamification or by offering a unique deal.
2. Increase sales with limited-time offers.
A limited-time offer is a marketing tactic in which a company advertises that it will be offering a product for a set amount of time. Pop-ups with limited-time offers create urgency and attention, which leads to sales!
Giving them a time limit on how long they have to make a decision aids them in making the decisions necessary to complete the sale. The issue is to not give them too much time, as this will cause them to lose interest.
3. Encourage people to go to the Black Friday Deals Page.
It’s crucial to drive visitors to your website over the holiday season, but it’s not easy. Many online retailers choose to create a separate page dedicated solely to Black Friday specials. Customers usually want to view all of the specials, so directing them to a deals page is ideal.
Users that visit deal sites are looking for offers rapidly and want to locate what they’re looking for as quickly as possible, so make sure your deals landing page is well-organized. To drive traffic, you can employ a floating bar on Black Friday.
4. Reduced Cart Abandonment
70 out of every 100 potential clients leave without making a purchase. Isn’t it massive? Unfortunately, this is correct. Regardless of the size of the business, cart abandonment is a serious issue for all online merchants. But don’t get too worked up over it.
There is a strategy to lower the rate of cart abandonment: Exit-intent popups are a type of popup that appears when the user is about to leave. What are your plans for exit-intent popups? By providing value to your potential consumers before they leave.
Simply present your visitors with a discount or promo code to keep them from leaving. When a visitor selects to bounce, an exit-intent black Friday window appears. It’s important to note that exit-intent popups require the proper triggers to prevent customers from leaving before checking out. A visitor may close the popup by accident, and they may later regret doing so, thinking, “I could have used that discount.” As a result, you must ensure that the popup is always visible and accessible on your website.
5. Make use of the First-Time Visitor Popup.
Many firms utilize first-time visitor pop-ups as a marketing strategy to enhance customer loyalty and sales. When a new visitor comes to the website for the first time, these popup messages appear.
The ideal day for potential customers to learn about your company is on Black Friday. It’s also beneficial for establishing long-term ties with them. One strategy to attract new consumers and keep old ones is to offer them a discount or a freebie. These discounts can only be applied to the first transaction.