It’s no accident that many of the most popular and prosperous firms continue to use popups on their websites.
This is because popups are still effective, so if you want to increase donations to your nonprofit organization, you should consider employing them.
Some of the most significant justifications for using popups on your nonprofit website are listed below. In other words, continue reading if you intend to start a fundraising campaign or if you want to exploit the traffic to your website to raise money. Popups allow for greater customization.
You can use geo-targeting to make popups based on the location of your visitors and deliver more pertinent, tailored marketing for current and/or future donors and supporters. A welcome popup on a charitable organization’s website displays the Ukrainian flag and urges visitors to act to aid the war-torn women in need.
This tool enables you to target visitors depending on their language and tailor your multilingual marketing if you run an international or multicultural organization.
Popups Assists in Audience Retention
Exit-intent popups are an excellent technique to stop visitors from leaving your website.
Most marketers utilize exit intent popups to recover abandoned baskets and boost sales by up to 30%.
Use them on your nonprofit website to encourage visitors to take action and participate in a good deed before they go.
By looking at some of the top exit intent popup examples, you can acquire ideas for your design that offer more value to your visitors and engage them more. Popups create a great email list of potential volunteers.
A wonderful way to begin your journey of establishing an email list is by creating dynamic and adjustable popups and opt-in forms that can be put on your charitable organization’s website.
Find more engaging examples for your email newsletter to increase your open rate.
A list of possible contributors is quite helpful when running email marketing campaigns.
By sending them newsletters, you may utilize email marketing segmentation to target user groups more pertinent to your goals.
8 Tips for Using Popups for Nonprofit Websites
Even if you are aware of the effectiveness of popups for your website, you may still be curious about how to use popups to promote fundraising efforts and raise donations. So you can make the most of your popups and create new fundraising strategies for your nonprofit website with the aid of this list of best practices.
So let’s get started straight away, shall we?
1. Use thought-provoking language and imagery.
Utilize the dynamic power of words to draw readers in by using phrases that cause a psychological response. Combine engaging words with images, and the user will be hooked.
Making the most of the available space in your popups by using pertinent images and design elements is one of the most fantastic popup design techniques.
A charity organization working for animal rights took a snapshot of a popup with an image of a sad poppy in a cage, asking visitors to support their battle against puppy mills by donating.
Utilize images pertinent to your mission and match the popup’s appearance to the general aesthetic of your website.
Your popup is more likely to stand out if it is more distinctive.
Try to personalize your popups using phrases and visuals that evoke strong emotions and are relevant to your objective, but keep in mind not to appear forceful or manipulative.
You can display the fundraiser’s cause or screenshots of previous donors’ testimonials.
The Humane Society of the United States, a nonprofit group that advocates for animal welfare and opposes animal abuse, has provided another excellent example.
An image of a sad poppy in a cage with the words “Send a message to the USDA to protect puppies” and “Help us stop the puppy mills” is displayed in a popup window from the website of the Human Society of the United States.
It’s impressive how they employ pertinent visuals to arouse viewers’ emotions and use concise, to-the-point CTAs to get users to act.
2. Determine the Best Time to Show Your Popups
Baseball star Yogi Berra reportedly remarked, “You don’t have to swing hard to smash a home run.” It will go if you have the right timing. The same principle holds true for popup windows.
When marketing your fundraising campaign and attempting to generate donations with popups, timing is yet another crucial factor that you must take into account.
Try to place the popup well when the user visits your website because it is not nice to have one appear immediately.
Using a simple popup builder with features like visitor behavior targeting can let you show off your popups at the right time and place.
When a visitor reads your website content after a predetermined amount of time or after a predetermined proportion of scroll activity on your target pages, the capability enables you to display your popup.
You can then choose the most effective time to catch visitors and personalize your popup so that it isn’t invasive.
See how Four Paws, a worldwide charity dedicated to animal welfare, utilizes an exit-intent newsletter popup to communicate with users and expand its email list.
Also, make it easy for visitors to close full-screen popup overlays so they can continue using your website.
Consider how your users’ freedom of choice may increase donations and other contributions.
3. Include a strong call to action.
A strong call to action begins with convincing the reader to act and concludes with them doing so. Use a term or phrase that corresponds with the next action you want the reader to perform instead of the generic CTAs you see used everywhere.
In this illustration, a popup from the charitable American Heart Association features two CTAs that line up with the process’ next step.
The popup provides two independent calls to action, each with a direct and distinct goal. You can choose “Donating Once” or “Donating Monthly.”
The key to making this popup stand out is using pertinent images with appealing and targeted CTAs and presenting them at the appropriate time and location.
The best CTA examples might serve as an inspiration for creating a call to action that will increase donations to your charitable organization.
4. Encourage audience participation.
Making it more straightforward for people to take action should be your goal if you’re utilizing a popup to engage with your audience.
Using CTAs as a navigational aid, you can help users find the contribution page where you want them to interact with your campaign.
Additionally, if you’re asking for donations in your popup, it’s a good idea to offer tiers by which you designate the amount (for example, $10, $15, or $50).
Giving consumers a concise list of donation levels is a helpful method, as nonprofits must make it as simple as possible to engage with their goal of raising donations.
It is preferable to use the prefilled form option if you use multiple fields, as in the popup example below, to make it simple for your visitor to participate in your campaign.
An example is a charitable organization popup asking for the user’s email address and first and last name to give them interesting stories and keep them updated on the organization’s missions. The call to action is blue and reads, “Sign Up!”
They are therefore more likely to donate what you provide them than decide how much they can give.
5. Describe Your Organization’s Mission to Users
Popups are a fantastic way to contact users right away and provide you with the opportunity to explain in your own words exactly what they can do to support your objective.
Give information about your quest, and if you’ve already started, show off your progress with images and stats. Then, ask users for assistance in completing what you’ve created.
The objective should be to give users a constituent engagement experience and help them understand why they are donating.
Instead of spending the time only making a visually appealing popup, concentrate on your value proposition for why you need or want the user to do the desired action.
To persuade people to act, you can lure them with various “hooks.”
The ability of nonprofit organizations to move people’s hearts through their mission makes them a wonderful place to start. Try to justify why users need to know what your organization is doing or why even a small donation can significantly impact you.
6. Grow Your Email List While Maintaining User Communication
Your email list contains a wealth of data you may use to develop a customized relationship with your contributors. As soon as you start asking people for their email addresses, keep your design and copy as straightforward as possible.
If the user cannot understand your value proposition in two seconds (or less!), you have not defined it enough.
Why bother a person with so many fields when all you need to reach them is their email? When the number of input fields on a popup form is decreased, there is frequently a clear correlation between improved user experience and increased engagement.
Using these suggestions, you may create a sizable list of high-quality leads that you can update with your purpose and follow up via email marketing campaigns.
7. Check to see if your popup is mobile-friendly.
There is no doubting the importance of mobile traffic, and if your website is not mobile-friendly, you are losing out on many subscribers and prospective investments. According to a nonprofit source statistics report, mobile and tablet users accounted for 40% of all website visitors, tablets for 10%, and desktop users for 50% of all website traffic on nonprofit websites.
Making contribution pages and popups mobile-friendly and implementing mobile fundraising are now more crucial than ever for charitable organizations.
For the greatest user experience, try to tweak and optimize the desktop and mobile popup versions using various options.
To make changes to elements, you can quickly and easily switch between desktop and mobile views with Social Proofy.
8. Use popups to make user navigation easier.
You must use the popup to ensure that your users can locate what they are looking for. Utilize cookie information to personalize and enhance the website visitors’ experience.
Point them in the direction of your fundraising page or your website’s report on a recent mission.
While some pop-ups could be considered intrusive, when appropriately used, they can be the ideal tool for directing traffic to specific pages.
Ensure the user doesn’t have to go through too many steps to reach the desired page.
How to Use Social Proofy to Create Popups for Nonprofit Websites
By implementing these suggestions, you may improve the user experience on your nonprofit website and generate more high-quality leads.
Keeping these guidelines in mind will increase the conversion rate of your popup and help you ultimately reach your contribution targets.
Additionally, employing an easy-to-use tool and these best practices will significantly aid your organization’s overall strategy. With Social Proofy, users can create popups that improve user engagement and conversions without needing to be proficient in PHP or Python coding.