The sales process is being revolutionized by technology, which is helping your sales force generate more leads, power more effective sales conversion methods, and convert prospects. Salespeople may use technology to boost their visibility and generate more leads, build long-term connections with prospects, improve response times, and eventually optimize the lead nurturing and conversion.
Although sales is a relationship-based business, technology can help to enhance those bonds. It can also help to keep a company’s front of mind by allowing salespeople and prospects to get to know one another better and solve problems in the process.
Here are five new tools that can help salespeople convert more leads and build stronger relationships.
1. Lead generation through SEO and voice search
Voice search will soon become the standard as digital consumption trends become more mobile-oriented. Voice search on mobile and smart devices is becoming more popular than entering requests into search engines. To create more leads, it’s not enough to have an SEO-optimized website; it also needs to be optimized for voice search.
The business world is gradually shifting to becoming a speech-first market, and optimizing your company’s website to appear in voice search results is a significant departure from traditional lead generation. The goal of SEO content optimization for your website is to rank among the top results. With voice search, however, your content must be crafted so that it is the sole result that appears. The usage of long-tail keywords that directly address the issues that people may be asking about promotes your company as the primary source of information, which is crucial for voice search SEO.
Pages with site authority, natural language, security, and review and response upkeep improve your page authority online and raise your chances of ranking in voice search. Because of this mix of characteristics, search engines are more likely to trust what you have to say.
2. Cloud computing as a tool for improving collaboration
Cloud technologies assist sales teams in being more successful and nimble. When sales data is stored on cloud servers, work flexibility, interoperability, and communication among sales team members improve considerably.
It also makes remote working possible, allowing salespeople to make better use of their time and focus their efforts on completing deals and increasing lead conversions. Cloud-based data storage is also a cost-effective alternative that promotes scalability while maintaining data security. Businesses will soon use cloud-based sales CRM software as a regular practice.
3. Analytics for sales funnel management and forecasting
Meeting current sales targets and anticipating prospective sales and revenue is crucial to a company’s success. Predictive analytics analyzes current sales data and provides solid predictions for the future using techniques such as data mining, modeling, machine learning, and artificial intelligence (AI) — as well as big data. It entails deducing patterns from historical and transactional data acquired via a sales pipeline tool or a sales CRM and applying them to future risks and opportunities.
The sales staff can become more effective at closing deals by using technology to evaluate datasets. Predictive analytics makes use of algorithms that consider all of the aspects that influence a customer’s purchase choice. While mapping historical data, these predictive models analyze numerous criteria such as the current sales pipeline, average deal size, past rep performance, and time in the stage, which aids in uncovering “buy” signals in customer behavior. As a result, the sales staff may contact the right prospects at the right time and present them with a product that is relevant to them, increasing sales conversions.
4. Artificial intelligence in sales
Artificial intelligence has the potential to become a salesperson’s new best buddy, accompanying them from the first contact to the last sale. Mobile apps powered by artificial intelligence that uses machine learning and natural language processing and includes an artificial neural network will soon be a salesperson’s best friend. AI-based sales assistants will be utilized for voice-to-text data entry within the next few years, saving time spent calculating statistics in CRM software and manually updating the sales pipeline.
Data-driven assistants can also assist a sales force in making data-driven decisions and improving business forecasts. AI consultants could also assist in the development of products for upselling and cross-selling by delivering suitable product recommendations to the sales force.
Chatbots are another AI-based sales tool that is becoming increasingly popular. Chatbots on websites and SaaS platforms have become commonplace. They can gather demographic information about an inbound lead, such as name, phone number, and email address, and assist in the development of a custom sales approach for the lead. It can also be used to react quickly to frequently asked questions on the website, saving time.
5. Automated systems
The efficacy of a salesperson is proportional to the amount of time he or she spends selling. Sales automation frees up time spent on mundane duties, allowing salespeople to concentrate completely on selling and closing deals.
Follow-up emails to prospects and leads can be automated and scheduled using sales CRM software over time. The message can be customized to meet the needs of each individual and ensure effective follow-up. You may also use templates to reduce decision-making when sending emails—no need to type out redundant messages or copy and paste the same dialogue over and over.
Emails aren’t the only thing that can be automated. Voicemail automation software may send voicemails to prospects and clients automatically, saving the sales team valuable time. Sales automation technologies can also improve conversion rates by optimizing the sales funnel.
As leads enter the sales funnel, they are tracked and sorted. Appropriate nurture campaigns and outreach activities are created and tailored to the target audience. This aids firms in developing a more effective sales strategy for managing leads and converting them into potential clients.
Sales are being transformed by technology; we’ve come a long way from sending out handwritten letters. These cutting-edge technologies are the driving force behind your sales team’s ability to close more deals and address more people’s problems.