Webinar marketing is an important approach for B2B companies, and many consumer brands are using it for their own B2C marketing campaigns. Especially now, with COVID-19 forcing many organizations to transfer in-person events and sales meetings to the virtual realm.

Webinars allow you to develop more personal contact with your audience while also answering their objections on a large scale. You can even do this while sleeping if you use automated webinars.

In this piece, we’ll go through some of the top webinar marketing tools available right now to help you get started with your own webinar plan.
We’ll go through the features, benefits, and drawbacks of each platform, as well as a quick explanation of what each platform is best suited for—everything you need to pick the ideal webinar platform for your purposes.

1. Demio

Demio is one of the most popular webinar systems nowadays. They’ve flourished, adapted, and kept up with the rising needs of marketing teams forced online during the pandemic.

Demio provides a modern and strong platform, while many other platforms are obsolete and have failed to keep up with the times. Unlike many other webinar solutions, Demio offers both automated and live webinars, as well as hybrid blends of pre-recorded and live recordings.

Demio also allows you to conduct interactive surveys, promote offers with call-to-action buttons, provide live document handouts, conduct Q&As, and much more throughout your webinar.

Demio has the following characteristics:
Allow participants to sign up once for a continuing series of webinars using the “Stay registered” series.
Users can send private messages to event planners or make public messages that are available to everyone.
To keep things consistent with your brand, create a branded registration page.
Automate webinar replays to create email lists just like live replays.
Insights regarding the performance of your webinar

What is Demio’s purpose?
The Demo is designed for marketing companies looking for a dedicated webinar platform with automated replays that focuses more on live events. We’re now exploring webinar platforms for our newest endeavor, TrueNorth, and will almost certainly choose Demio. For a limited time, Demio is offering a 50% discount to nonprofits and educational institutions who have been compelled to move their operations online owing to the coronavirus.

Many marketing heavyweights, like Proof, Drip, and OptimizePress, use Demio, so you’re in good company.

2. Livestorm

Livestorm is one of the few webinar platforms that can be used for more than just marketing. Livestorm has a lot more to offer than just the marketing elements you’d anticipate (automation sequences, automatic replays, and so on).

Livestorm, for example, maybe utilized by up to 12 people in meetings and demos, and it connects with collaboration tools like Miro to elevate your team’s virtual meetings.

From the registration landing pages through the live webinar experience, the entire platform is attractively designed and offers a terrific user experience. Last but not least, it’s not a black box. Unlike some of the more antiquated webinar platforms, Livestorm interacts with the majority of standard marketing tools, such as HubSpot and Salesforce, so you can track the success of your webinars.

The following are some of the highlights of Livestorm:
Webinars that are pre-recorded: Schedule a webinar replay at regular intervals throughout the day, such as every hour.
Webinars on Demand: Informs users that a webinar is about to begin and encourages them to sign up right away.
Live webinars: This is the most common format for a live webinar.
Polls: Interact with live participants in real-time and administer tests and polls to them.
Livestorm is designed to replace Zoom or Google Hangout as your company’s primary video conferencing software.
Free webinar training: comprehensive information on how to create webinars
Analytics: information on how well your webinar strategy is working.

What is the purpose of Livestorm?
Based on the integrations and functionality, I’d recommend Livestorm to software and tech organizations as a viable option to Demio. Livestorm, which is based in France, is a suitable alternative for any organization that serves EU or UK contacts and is required by law to be GDPR compliant.

3. EverWebinar

The second platform we’ll look at is EverWebinar, which is what we’ve always used at Venture Harbor for our webinars. And, while their website gives off strong infomercial vibes that make the Brit in me want to curl up in a corner, their platform is annoyingly about as fantastic as they claim.

Years before it became the standard, EverWebinar pioneered the automatic “evergreen webinar.” With EverWebinar, you can schedule and automate your webinars to play at predetermined intervals, and the program strives to replicate the live experience for users.

We achieved tremendous results with EverWebinar for automating webinars for Leadformly (one of our prior enterprises). As you can see in the graph below, our webinar attendance rate was approximately 39% when we first started using them (using Everwebinar’s sibling firm, WebinarJam). When we switched to EverWebinar and tested the schedule of our webinars, it increased to 75-80 percent.

EverWebinar has the following features:
Webinars can be automated. Schedule a webinar replay at regular intervals throughout the day, such as every hour.
Just-In-Time Webinars: Informs users that a webinar is about to begin and encourages them to sign up right away.
Block night-time viewing: This setting prevents your webinar from playing during the night, maintaining the illusion of live webinars.
Block dates: You can pause your webinar on any date or holiday of your choosing.
Time zone auto-detection: sets your webinar plays to multiple time zones automatically, so you only have to do it once.
Free webinar training: Learn how to create webinars and use EverWebinar.
EverWebinar is meant to generate email leads and interact with email marketing systems like ActiveCampaign, GetResponse, MailChimp, and others.
Analytics: information on how well your webinar strategy is working.
Just-In-Time Webinars are a fantastic feature that encourages individuals to sign up for your next screening.

For whom is EverWebinar designed?
If you want to automate screenings of your taped webinars and turn them into a very effective lead-generating strategy, EverWebinar is the tool for you.

4. WebinarJam

WebinarJam was created by the same team that created EverWebinar, but it focuses on live webinar screening. There is no automation or scheduling with WebinarJam, which is more like a standard webinar platform meant for live events. However, it integrates seamlessly with EverWebinar to deliver a platform that meets all of your webinar requirements and is more competent and less expensive than the majority of its competitors.

WebinarJam has the following features:
WebinarJam’s private JamCast broadcaster can be used to stream to Facebook Live, YouTube Live, or WebinarJam’s private JamCast broadcaster.
Recording: Use EverWebinar to automatically record every webinar.
Branded pages: Ensure that your pages are consistent with your brand.
Interactivity: Use live chat, polls, and a virtual whiteboard to keep viewers interested.
Pre-recorded video can be inserted into your webinars for presentation purposes.
Password-protected webinar rooms are available.
Reporting on the performance of your live webinar
Apart from the live broadcast, WebinarJam’s auto-record option is an amazing winner. This implies that every webinar you host will produce evergreen content for your webinar strategy, which you can replay using EverWebinar.

What is the purpose of WebinarJam?
Marketers who wish to capture and stream live webinars using EverWebinar.

5. WebinarNinja

WebinarNinja is used by AppSumo, BareMetrics, and John-Lee Dumas, and has nailed all of the tiny nuances that you wanted in a webinar platform.

WebinarNinja is meant to do one thing exceptionally well: help you convert participants into customers. It has interfaces with every major CRM system, timed offers, and built-in email notifications. WebinarNinja’s platform is exceptionally well-designed, and although many webinar software firms skimp on landing pages, WebinarNinja provides a lovely selection.

WebinarNinja has the following features:
Run free webinars or charge for virtual summits.
Ad Tracking: Enable ad tracking by adding your Facebook pixel.
Automated and hybrid webinars: create a schedule for totally automated reruns or combine live and pre-recorded features.
Integrations with Zapier: Zapier connects you to over 1,000 apps.
Have one or more presenters: You may have one or more presenters.
Reporting on the performance of your live webinar

What is the purpose of WebinarNinja?
To be honest, it’s yet another excellent choice for marketers and enterprises searching for a modern and dependable webinar platform. WebinarNinja is somewhat more cost-effective if you’re hosting a short webinar with less than 100 guests, but if you’re hosting a virtual summit or have a larger audience of up to 500 people, I’d recommend Demio. If you’re hosting a webinar with a larger audience or need exceptionally low latency, our next choice might be a better fit.

6. WebEx
WebEx is a platform for online meetings, events, training sessions, interactive presentations, and team collaboration that is more than just a webinar platform. This distinguishes it from the other tools we’ve looked at so far, despite the fact that the pricing is relatively similar. In comparison to GoToWebinar, you receive a lot of features for your money, and a whole different set of features from Demio.

WebEx has the following features:
You can host a variety of live events, meetings, and training sessions using webinars and video conferencing.
Tools for chatting and brainstorming include an interactive whiteboard and other collaborative tools.
File sharing: the ability to share files and apps in order to improve productivity.
Callbacks are pre-recorded messages inviting participants to your webinar.
WebEx does not include a specific webinar marketing tool. This is essentially a video conferencing suite with support for webinars and other live events thrown in for good measure. It’s a lot more than a webinar tool, but it’s not the greatest one for webinar marketing.

What is the purpose of WebEx?
Businesses seeking a unified, powerful video communication system without marketing capabilities will be disappointed.

7. GetResponse

GetResponse is primarily an email marketing platform, but most of its subscriptions have strong webinar functionality. So, if you’re looking for a single platform that can handle email marketing, webinar marketing, and basic automation, this would be a good fit.

Features of the Get Response webinar include:
Quick planning: In a matter of seconds, choose your dates and times and build personalized URLs for your webinars.
By incorporating YouTube, you can increase your viewership.
Record your webinars, download them, and share them with whoever you want.
Dynamic presentations, interactive whiteboards, movies, and live chat can all be used to engage spectators.
For security reasons, SSL-encrypted URLs are used, and you may choose whether your webinar is open to the public or password-protected.
Reports and analyses on webinar participation rates and other parameters are available.
GetResponse has some excellent webinar capabilities, especially for a platform that focuses on email and marketing automation. It isn’t on par with some of the more advanced webinar marketing tools, but it was never meant to be. In any case, if you’re looking for a general-purpose marketing automation solution with some nice webinar features, it’s a good choice.

What is the purpose of GetResponse?
Marketers who want a single platform with email, marketing automation, and webinar functionality don’t need industry-leading technologies. Achieve your growth targets. TrueNorth is a growth marketing platform that allows you to focus, align, and track all of your marketing efforts in one location, ensuring that everything and everyone is working towards the same goal.

8. ClickMeeting

Another dedicated webinar application, ClickMeeting, has pretty much all of the functionality you’d expect at this point. The one big flaw is, once again, the lack of an automated relay capability. However, webinars can be recorded and downloaded for sharing.

Features of ClickMeeting include:
Subaccounts: Assign webinar responsibilities to different members of your team.
Invitations, branded webinars, and “waiting rooms” can all be customized.
Record your webinars, download them, and share them with whoever you want.
Dynamic presentations, interactive whiteboards, movies, and live chat can all be used to engage spectators.
Reports and analyses on webinar participation rates and other parameters are available.
ClickMeeting gives the top webinar software a run for their money, with features you won’t find anywhere else. How valuable they are to you depends entirely on what you’re looking for, but none of these extra features are required. But that’s up to you to decide.

What is the purpose of ClickMeeting?
This is one that serious webinar marketers should absolutely look into.

9. Livestream

Livestream isn’t a webinar platform; rather, it’s a system for creating studio-style live broadcasts. For high-end productions, such as corporate webinars, several cameras, professional audio equipment, and lighting will be used. As a result, none of the webinar marketing options we’ve discussed so far in this post are available with Livestream. Instead, it provides a platform for streaming high-quality live productions, and how you utilize it is entirely up to you.

Features of the Livestream include:
High-end production: For film crews and production exports, Livestream is a professional production suite.
Autofades, graphical overlays, pictures inside photos, and green screen are all examples of advanced editing.
Integrate social media to reach out to your audience on Facebook Live, YouTube, Twitch, and Twitter.
Use a monitored chat feed to engage your audience.
Viewership and other crucial indicators from your Livestream productions are analyzed.
This isn’t a webinar platform, and none of the marketing elements we’ve seen so far are included. However, you will receive a degree of live event production software that none of the other solutions on this list can match.

What is the purpose of Livestream?
brands that provide professional-grade live video content for streaming across several online platforms, including webinars.

10. Webinars Live

Webinars OnAir bills itself as a solution that offers “all the webinar functionality you’ll ever need” from a platform like this. It’s a strong assertion, to be sure, but it’s backed up by a lot of the essential features we’ve been searching for in this set of tools, as well as a few standouts.

OnAir Webinars have the following features:
Tracking pixels are a new feature that allows you to use Google Ads for retargeting.
Automated webinars: You can use the footage from your webinars as evergreen content.
Options for monetization: Use pop-up-style product offers to entice viewers to convert.
Polls, surveys, and chat options can all be used to engage your audience.

Overall, Webinars OnAir has a more amazing feature set than any of the other products on this list. Nonetheless, it is missing a few key marketing tools and never feels like a professional-grade platform.